Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 15 Issue 3
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- Pages.1-17
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- 2013
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- 1229-7240(pISSN)
Effects of Self-Esteem, Physical Appearance Comparison, and Media Concern on Sociocultural Attitude toward Appearance, Body Attitudes, and Life Satisfaction
자아존중감, 외모 비교, 미디어 관심이 외모의 사회문화적 태도, 신체 태도 및 삶의 만족에 미치는 영향
- Lee, Ji Young (Fashion & Textiles, State University of New York at Oneonta) ;
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Park, Hye-Jung
(Dept. of Consilience, Korea Polytechnic University)
- Received : 2013.03.07
- Accepted : 2013.05.24
- Published : 2013.09.30
Abstract
The purpose of this study was to identify the relationships among self-esteem, physical appearance comparison, media concern, sociocultural attitude toward appearance, body attitudes, and life satisfaction. Data were collected from a convenience sample of 232 female undergraduate students. Data were analyzed using factor analysis, correlation, and multiple regression. The result showed that there was a correlation between physical appearance comparison and media concern. Self-esteem, physical appearance comparison, and media concern had an indirect influence on body attitudes through sociocultural attitude toward appearance. Self-esteem and physical appearance comparison had a direct effect on body attitude. All variables did not have an influence on life satisfaction, except self-esteem.
Keywords