Journal of Information Technology Applications and Management

Korea Data Strategy Society (한국데이터전략학회)
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Analysis of the Motivator of the Use of Social Network Services

  • Cho, Namjae (School of Business, Hanyang University) ;
  • Ko, Geonil (Korea Electronics Technology Institute) ;
  • Oh, Seunghee (Global Graduate School of Business, Hanyang University)
  • Received : 2013.07.13
  • Accepted : 2013.09.26
  • Published : 2013.09.30
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Abstract

With a focus on Facebook, the most popular social network service (SNS), this research tried to find out which type of motivation makes users to spend more time on the SNS and in the same vein, which type of motivation makes users to believe that they will continue to use the SNS. The result shows that the need for play (entertaining) and image as social reputation affect the current amount of use, while the needs for information search, building relationship, and entertainment would make them continue to use.

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Cited by

  1. 디지털 융복합 환경에서 자기노출이 SNS 사용 의도에 미치는 영향 vol.13, pp.5, 2013, https://doi.org/10.14400/jdc.2015.13.5.139