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Influence of LTE Characteristic and Personal Innovativeness on LTE Smart Phone Acceptance

LTE 특성과 개인의 혁신성이 LTE 스마트폰 수용에 미치는 영향

  • 구승환 (서울과학기술대학교 IT정책대학원 산업정보시스템전공) ;
  • 김동우 (서울과학기술대학교 IT정책대학원 방송통신정책전공) ;
  • 박창묵 (서울과학기술대학교 IT정책대학원 방송통신정책전공) ;
  • 김광호 (서울과학기술대학교 IT정책대학원)
  • Received : 2013.05.25
  • Accepted : 2013.09.25
  • Published : 2013.09.30

Abstract

This study is to derive the factors that influence the acceptance of LTE smart phones. Using an extended technology acceptance model to look at the factors affecting the acceptance LTE smart phone. Variables and the LTE features on the personal characteristics variables were chosen based on the study. This study was done through a survey. Surveyed LTE smart phone's primary audience, taking into account the age of 20 were analyzed mainly. LTE smart phone's acceptance factors affecting individual innovation, speed, price factors. When formulating marketing strategies in the future, based on the results of this study, elements that can stimulate innovation and speed, not just an individual's stability, if we estimate that we can derive a more meaningful and effective marketing results.

본 연구는 LTE 스마트폰의 수용에 영향을 미치는 요인을 도출하기 위한 연구이다. LTE 스마트폰의 수용에 영향을 미치는 요인을 살펴보기 위해 확장된 기술수용모델을 사용하였으며, 변수는 선행연구를 고찰하여 LTE의 특징변수와 개인적인 특징에 관한 변수를 선정하였다. 본 연구는 설문조사를 통해 이루어졌으며, 설문대상은 LTE 스마트폰의 주 사용자 층을 감안하여 20대를 위주로 분석하였다. 연구결과, LTE 스마트폰의 수용에 영향을 미치는 요인은 개인의 혁신성, 속도, 가격 요인으로 나타났다. 본 연구결과를 토대로 향후 마케팅 전략을 입안함에 있어 속도뿐만이 아닌 개인의 혁신성 및 가격에 관한 사항을 자극할 수 있는 요소가 추가되어진다면 더욱 의미 있고 효과적인 마케팅 결과를 도출할 수 있으리라 판단된다.

Keywords

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