Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Study of Health Information on Recognition and Satisfaction of Their Blood Donation

헌혈자의 헌혈기록정보의 인식도 및 만족도 연구

  • Choi, Hee-Sung (Dept. of Medical Record Information of Dong-A University Hospital)
  • 최희성 (동아대학교병원, 의료정보과)
  • Received : 2014.10.27
  • Accepted : 2014.12.20
  • Published : 2014.12.28
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Abstract

The purpose of this study is to investigate the knowledge and recognition about blood donation and satisfaction, look for ways to promote the idea that effective, was trying to get the plan to provide the basis for the expanding population of voluntary and continuous blood donation. A survey was from May 9, 2012 to May 24, 2012 and total 636 copies were used as final study data. The data collected analyzed with SPSS win 21.0 using descriptive methods, frequency analysis, chi-square test, t-test, ANOVA. The results were as follows. First, the rates of the blood donors were higher in the men, in the age group from 20 to 29, in the students and in the group that received college or higher education. Second, as for the knowledge and recognition of the blood donors on blood donation, many replied they didn't know well about it. Concerning satisfaction level, they gave higher marks to satisfaction with related service than with blood donation itself. Third, the necessity of sustained blood donation promotion and education was pointed out. TV was most preferred, followed by ads on the street and ads on the subway. To expedite an increase in the blood-doner population, prolonged education and promotion are required to change the way that people in general look at blood donation, and a variety of rewards should be provided for blood donors.

본 연구는 헌혈 참여자들의 헌혈에 대한 지식과 인식 및 만족도, 효과적이라고 생각하는 홍보방안에 대해 살펴보고 자발적이고 지속적인 헌혈인구의 확대방안 마련의 기초자료를 얻기 위하여 시도되었다. 자료수집기간은 2012년 3월 9일부터 3월 24일까지 16일간이었고, 자료의 수집방법은 설문조사로 총 700부를 배포하여 636부를 최종 분석 자료로 사용하였다. 수집된 자료는 SPSS 21.0을 이용하여 빈도분석 및 교차분석, t-test, ANOVA를 시행한 결과 첫째, 남성, 20~29세의 범위 연령층에서, 학생, 대졸이상의 집단에서 높은 분포를 보였다. 둘째, 헌혈에 대한 지식과 인식도는 모른다는 내용이 많았으며, 만족도는 헌혈행위에 대한 만족보다는 헌혈과 관련된 서비스 만족도 점수가 더 높게 나타났다. 셋째, 헌혈 홍보에서는 홍보교육이 필요하며 홍보매체와 수단으로는 TV, 거리광고, 전철광고 방법 순의 결과를 보였으며 지속적인 헌혈을 위하여 헌혈에 대한 긍정적인 인식이 필요하다는 결과를 보였다. 그러므로 헌혈인구 확대를 위해서는 헌혈에 대한 지속적인 교육, 홍보를 통하여 대국민 인식변화를 유도하고 헌혈자에 대한 다양한 보상 이벤트제공 등으로 헌혈에 대한 더욱 적극적인 방법을 모색해야 할 것이다.

Keywords

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