Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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A Study on improving packaging design for Farm·Specialty purchase satisfaction

농·특산물 구매만족도 향상을 위한 포장디자인 개선에 관한 연구

  • Park, Dong-Jin (National Academy of Agricultural Science, Technology Services Team) ;
  • Shin, Hwang-Ho (National Academy of Agricultural Science, Technology Services Team) ;
  • Woo, Soo-Gon (National Academy of Agricultural Science, Technology Services Team)
  • 박동진 (국립농업과학원 기술지원팀) ;
  • 신황호 (국립농업과학원 기술지원팀) ;
  • 우수곤 (국립농업과학원 기술지원팀)
  • Received : 2014.10.21
  • Accepted : 2014.12.16
  • Published : 2014.12.30
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Abstract

This study clarified the correlation between the satisfaction of farm experience village visitors and the package design of farm specialty products and identified the factors to consider when improving the package design. It was found that the satisfaction with package design when purchasing farm specialty products affected the satisfaction of farm experience village visitors. In case of farm experience village visitors, they were more satisfied with the purchase when they were satisfied with the package design of farm specialty products they purchased. The results of analysis of correlation between the satisfaction of farm experience village visitors and the improvement of package design of farm specialty products showed that the important factors of package design are easiness of transport handling, easiness of storage, and functionality of packaging materials.

Keywords

References

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