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Factors Affecting the Quality of Social Network Service on User Satisfaction and Continuance Usage Intention

SNS 품질 특성이 사용자 만족도와 지속적 사용의도에 영향을 미치는 요인에 관한 연구

  • 김병곤 (남서울대학교 경영학과) ;
  • 윤일기 (남서울대학교 광고홍보학과)
  • Received : 2014.01.24
  • Accepted : 2014.02.11
  • Published : 2014.03.31

Abstract

The popularity of Social Network Service (SNS) providing web sites has increased continuously by using a variety of mobile devices. The study results show that security of SNS, efficiency of SNS, safety, empathy of SNS quality, easy of use of SNS, assurance of SNS, service variety of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

Keywords

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