Abstract

ICT based convergence application is one of the most prevalent industrial issue these days. Despite of criticalness and potential economic opportunities of the ICT based convergence, theoretical research to analyze the feasibility and estimate the economic impact of the application is rather limited. This paper is intended to fill this research gap. In this respect, we develop theoretical framework to quantitatively estimate the differential benefits of convergent applications, which necessarily include underling ICT technology's contribution attributes extractions, and resulting value increments engendered from user's process effectiveness when ICT based service application is adopted. The research model to assess the differential value of the ICT based service application is developed, grounded on theoretical framework of TPC (Technology-to-performance chain) and contingency fit theories. Scenario based survey method is adopted, and SmartPLS 2.0. is used for statistical analysis of the structural equation model using 312 questionnaire. Valid statistical results are presented to provide useful insight.

Keywords

• ICT Convergence;
• Technology-to-Performance Chain;
• Strategic Fit;
• Contingency Theory;
• Contents Richness;
• Mobility;
• Compatibility