Journal of Acupuncture Research

Korean Acupuncture & Moxibustion Medicine Society (대한침구의학회)
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A Research on Trust Realization Strategies for Oriental Medical Quality Improvement

한방의료 품질 향상을 위한 신뢰구현 체계구축 연구

  • Kim, Hyun Ji (Department of Acupuncture & Moxibustion Medocine, College of Korean Medicine, Daejeon University) ;
  • Kim, So Youn (Department of Acupuncture & Moxibustion Medocine, College of Korean Medicine, Daejeon University) ;
  • Ji, Young Seung (Department of Acupuncture & Moxibustion Medocine, College of Korean Medicine, Daejeon University) ;
  • Nam, Seung Kyu (Department of Industrial and Advertising Psychology, Daejeon University) ;
  • Kim, Jeong Ho (Department of Acupuncture & Moxibustion Medocine, College of Korean Medicine, Daejeon University) ;
  • Kim, Young Il (Department of Acupuncture & Moxibustion Medocine, College of Korean Medicine, Daejeon University)
  • 김현지 (대전대학교 한의과대학 침구의학교실) ;
  • 김소연 (대전대학교 한의과대학 침구의학교실) ;
  • 지영승 (대전대학교 한의과대학 침구의학교실) ;
  • 남승규 (대전대학교 산업광고심리학과) ;
  • 김정호 (대전대학교 한의과대학 침구의학교실) ;
  • 김영일 (대전대학교 한의과대학 침구의학교실)
  • Received : 2014.02.11
  • Accepted : 2014.02.24
  • Published : 2014.03.20
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Abstract

Objectives : This study was designed to establish medical trust realization system by finding factors influential to it using questionnaire. Methods : 277 subjects were participated in this study. After a treatment, we conducted a survey from April 1st to October 31th about medical service perception index, medical trust index, patient satisfaction index, patient reliability index, patient flow degree index, recall intension index, and hospital image index. To evaluate the influence of medical service perception with other 6 indexes, we statistically made regression analysis of the results through the survey. Results : By the results of the analysis, evaluation of hospital image influenced all 6 indexes. The systemicity of treatment process had an effect on 5 indexes except for the flow degree of patients. The humanity of medical team brought out the estimation of 4 indexes except for the patient flow degree and hospital image. The empathic ability of doctor and appropriacy of medical costs hold the next rank influencing 3 indexes. It reached the conclusion that the systemicity of medical team tend to determine the medical trust and patient reliability. The expertise, professional skill of doctor, the fault, commercial application, fame of medical team, the speed of treatment process, the newest and clean medical facility affected each one index. Conclusions : Korean medicine should find a way to consider the mind of patients for improving the medical quality through trust realization system, keeping up with times. As a result of this research, we can find out important causes which influence the trustful medical system. From now on, we should apply this result to actual treatment of psychology customized system. Also, more simple and clear questionnaire was organized through this research, it can be used to forward research to apprehend patient mentality more conveniently.

Keywords

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