The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
권호 표지
DOI QR코드

DOI QR Code

Co-creation: Overview and Research Agenda

Co-creation의 개념적 고찰 및 연구과제

  • Received : 2013.09.25
  • Accepted : 2014.03.24
  • Published : 2014.03.31
Download PDF
⟨ Previous Next ⟩

Abstract

Co-creation is a new business strategy that creates "mutual value" for both the firm and the consumer through active collaboration among stakeholders. This includes a broader range of participants compared to the traditional environment. Co-creation is currently being applied to a wide range of fields such as marketing, manufacturing, governance, and other disciplines. With a growing interest in co-creation, it is vital to establish a clearly define concept of what co-creation is and what it encompasses. Therefore, the goal of this study is to define the concept of co-creation, to discover current research trends within this area, and to suggest a future research agenda. For this study extensive literature review on co-creation was carried out, adding this paper to the body of co-creation research as a pioneer study.

Keywords

References

  1. 권희정, "공체험공간을 이용한 참여적 디자인 연구," 한국인포디자인학회지, 제12호, 2007, pp.15-26.
  2. 구혜경, 나종연, "소비자-기업 가치공동창출 활동 활성화 방안 모색을 위한 탐색적 연구," 소비문화연구, 제15권 제3호, 2012, pp.159-186.
  3. 구혜경, 나종연, "소비자-기업 가치공동창출 활동의 개념화 및 척도개발에 관한 연구," 소비자학연구, 제 23권 제1호, 2012, pp.193-227.
  4. 김석준, 강인호, 김정렬, 강제상, 문병기, 이종열, 이재호, 윤태범, 최병대, 박흥식, 채원호, "거버넌스의 이해", 서울대영문화사, 2002.
  5. 김규환, "거버넌스로서 지방의제 21의 추진체계에 관한 연구,"한국거버넌스학회보, 제10권, 2003, pp.213-243.
  6. 남기찬, 김용진, 임명성, 이남희, 조아라, "서비스 지배 논리하에서 가치공동창출 매커니즘과 기업성과간의 관계에 대한 연구," 한국경영정보학회 학술대회 논문, 2009, pp.61-71.
  7. 매일경제신문, "공동혁신이 중요한 시대다", 이상문 기고, 2012.02.14.
  8. 백혜란, "프로슈머의 개념화와 성향측정도구 개발,"서울대학교 박사학위논문, 2008.
  9. 박경자, 유일, 김재전, "Social Network Service(SNS) 지속사용에 관한 연구," 정보시스템연구, 제 22권 제 1호, 2013년 3월, pp. 65-85.
  10. 서원석, 백주아. "관광 이미지에 관한 연구동향 분석." 호텔경영학연구, 제18권 제2호, 2009, pp.299-309.
  11. 안연식, 서비스 실행관점에서의 서비스 비즈니스에 관한 학술적 연구 대상 영역의 탐색, 서비스연구, 제2권 제1호, 2012, pp.69-80.
  12. 오세숙, 김대훈, "e스포츠에 관한 연구동향 분석," 한국웰니스학회지, 제7권 제2호, 2012, pp.111-119.
  13. 이원태, 차미영, 박현유, "모바일 소셜미디어에서 유력자(influentials)의 역할," 디지털 컨버전스 기반 미래연구(II) 10-26, 정보통신정책연구원, 2010.
  14. 장활식, 전종현, 박광오, "RTE 특성이 SCM성과에 미치는 영향," 정보시스템연구, 제20권 제 3호, 2011년 9월, pp. 161-186. https://doi.org/10.5859/KAIS.2011.20.3.161
  15. 정태석, "고객과의 가치공동창출 활동이 서비스 품질에 미치는 영향에 관한 연구," 경영컨설팅연구, 제 12권 제 4호, 2012, pp.197-217.
  16. 조남재, "디지털 컨버전스 의미의 고찰과 e-Business의 미래 연구 방향," e-비즈니스연구, 제 10권 제4호, 2009, pp.105-127.
  17. 조남정, 최은미, 최희진, 장선철, "상담학의 연구 동향 분석: 상담학연구 학회지 게재논문," 상담학연구, 제11권 제2호, 2010, pp.507-524.
  18. 지안프랑코 자카이, "사회경제적 혁신을 위한 디자인 연구 및 공동창작: 남아프리카 농촌지역의 순수 및 위생문제를 해결하기위한 디자인 연구 및 디자인 사고적용," 한국디자인산업연구센터, Asia design journal, 제5권, 2010, pp.10-37.
  19. 최배근, 협력의 경제학, 집문당, 2013.
  20. 최상민, 문태수, "IT 거버넌스 실행요인과 정보시스템(IS) 효과성, 그리고 전략적 연계의 조절효과," 정보시스템연구, 제 20권 제2호, 2011년 6월, pp. 207-228.
  21. 홍석인, 최희재, 이준기, "블로그 사용의도에 영향을 미치는 사회 동기적 요인," 한국콘텐츠학회논문지, Vol.10, No.1, 2010, pp.122-137. https://doi.org/10.5392/JKCA.2010.10.1.122
  22. Levy, P., "집단지성: 사이버 공간의 인류학을 위하여,"문학과 지성사, 2002.
  23. Prahalad, C. and Ramaswamy, V., "경쟁의 미래," 세종서적(주), 2007.
  24. Ballantyne, D., and Varey, R. J., "Creating value-in-use through marketing interaction: the exchange logic of relating. communicating and knowing," Marketing Theory, Vol. 6, No. 3, September 2006, pp. 335-348. https://doi.org/10.1177/1470593106066795
  25. Birkinshaw, J., Bessant, J., and Delbridge, R., "Finding, Forming, and Performing: Creating Netwroks for Discontinuous innovation," California Management Review, Vol.49, No.3, 2007, pp.67-84.
  26. Bossink, B., "The Development of Co-innovation Strategies: Stages and Interaction Patterns in interfirm Innovation," R&D Management, Vol.32, No.4, 2002, pp.311-320. https://doi.org/10.1111/1467-9310.00263
  27. Ceccagnoil, M., Forman, C., Huang, P., and Wu, D., "Cocreation of Value in a Platform Ecosystem: The Case of Enterprise Software," MIS Quarterly, Vol.36, No.1, 2012, pp.263-290.
  28. Chai, K., Song, M., Halman, J., and Brombacher, A., "Uderstanding Competencies inPlatform-Based Product Development: Antecedent and Outcomes," Journal Product Innovation management, 2012, pp.452-472.
  29. Chesbrough, H., "Open Innovation," Harvard University Press, 2003.
  30. Cusumano, M. and Gawer, A., "The Element of Platform," MIT Sloan Management Review, Vol.29, No.3, 2002, pp.452-472.
  31. Cusumano M., "The Platform Leader's Dilemma," Communications of the ACM, Vol.54, No.10, 2011, pp.21-24.
  32. Duncan, T. and Majority, S., "How Integrated Marketing Communication's 'Touch Point' Can Operationalize the Service-Dominant Logic?," In: Vargo, S. L., Lusch, R. F., (Eds.), The Service-Dominant Logic of Marketing: Dialog, Debate and Directions, M.E. Sharpe, Armonk, New York, 2006, pp.236-249.
  33. Edvardsson, B. and Olsson, J., "Key Concepts for New Service Development," Service Industries Journal, Vol.16, No.2, 1996, pp.140-164. https://doi.org/10.1080/02642069600000019
  34. Edvardsson, B., Tronvoll, B. and Gruber, T., "Expanding Understanding of Service Exchange and Value Co-creation: A Social Construction Approach," Journal of the Academy of Marketing Science, Vol.39, Issue2, 2011, pp.327-339. https://doi.org/10.1007/s11747-010-0200-y
  35. Fagerstrom, A. and Ghinea, G., "Co-creation of Value through Social Network Marketing: A Field Experiment Using a Facebook Campaign to Increase Conversion Rate," Human Interface and the Management of Information, Vol.6772, 2011, pp.229-235. https://doi.org/10.1007/978-3-642-21669-5_27
  36. Fronteer Strategy, "CO-creation's 5 GUIDING PRINCIPLES", White Paper, 2009.
  37. Gale, B. T., "Managing Customer Value: Creating Quality and Service that Customer can See," New York : Free Press, 1994.
  38. Glaser, S.. "The value of the manager in the value chain," Management Decision, Vol.44, No.3, 2006, pp. 442-447. https://doi.org/10.1108/00251740610656304
  39. Grissemann, U. S. and Stokburger-Sauer, N. E., "Customer Co-creation of Travel Services: The Role of Company Support and Customer Satisfaction with the Co-creation Performance," Tourism Management, Vol.33, Issue6, 2012, pp.1483-1492. https://doi.org/10.1016/j.tourman.2012.02.002
  40. Gummesson, E. and Mele, C., "Marketing as Value Co-creation through Network Interaction and Resource Integration," Journal of Business Market Management, Vol.4, Issue4, 2010, pp.181-19. https://doi.org/10.1007/s12087-010-0044-2
  41. Hearn G., Roodhouse S. and Blakey J., "From Value Chain to Value Creating Ecology: Implication for Creative Industries Development Policy," International Journal of Cultural Policy," Vol.13, No.4, 2007, pp.419-436. https://doi.org/10.1080/10286630701683367
  42. Hennig-Thurau, T., Gwinner, K. P., Walsh, G., and Gremler, D. D., "Electronic Word-of-mouth via Consumer-opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?," Journal of Interactive Marketing, Vol.18, No.1, 2004, pp.38-52. https://doi.org/10.1002/dir.10073
  43. Holbrood, M. B., "The Nature of Customer Value," In: Service Quality: New in Theory and Paracitce, R. T. Rust, R. Oliver(Eds). Thousand Oaks, 1994.
  44. Jensen R., and Aaltonen M., "The Renaissance Society: How the shift from Dream Society to the Age of Individual Control Will Change the Way You Do Business," McGrawHill, 2013.
  45. Lee, S. M., Olson, D. L. and Trimi, S., "Co-innovation: Convergenomics, Collaboration, and Co-creation for Organizational Values," Management Decision, Vol.50, Issue5, 2012, pp.817-831. https://doi.org/10.1108/00251741211227528
  46. Lee, M. K. O., Cheung, M. K., Lim, K. H. and Sia, C. L., "Understanding Customer Knowledge Sharing in Web-based Discussion Boards: An Exploratory Study," Internet Research, Vol.16, No.3, 2006, pp.289-303. https://doi.org/10.1108/10662240610673709
  47. Michael, S., Brown, S., and Gallan, A., "Servicep-Logic Innovations:How to Innovate Customers, Not Product," California management Review, Vol.50, No.3, 2008, pp.49-65. https://doi.org/10.2307/41166445
  48. Moller, K., "Role of Competences in Creating Customer Value: A Value-creation logic Approach," Industrial Marketing Management, Vol.35, Issue8, 2006, pp.913-924. https://doi.org/10.1016/j.indmarman.2006.04.005
  49. Ngugi, I. K., Johnsen, R. E. and Erdelyi, P., "Relational Capabilities for Value Co-creation and Innovation in SMEs," Journal of Small Business and Enterprise Development, Vol.17 Issue2, 2010, pp.260-278. https://doi.org/10.1108/14626001011041256
  50. Ordaninia, A. and Pasini, P., "Service Co-production and Value Co-creation: The Case for a Service-oriented Architecture(SOA)," European Management Journal, Vol.26, Issue5, 2008, pp.289-297. https://doi.org/10.1016/j.emj.2008.04.005
  51. Payne, A., Storbacka, K., and Frow, P., "Managing the Co-Creation of Value," Journal of the Academy of Marketing Science, Vol.26, 2008, pp.83-96.
  52. Pini, F. M., "The Role of Customers in Interactive Co-Creation Practices: The Italian Scenario," Knowledge, Technology & Policy, Vol.22, Issue1, 2009, pp.61-69. https://doi.org/10.1007/s12130-009-9068-x
  53. Porter M. and Kramer, M. "Creating Shared Value," Harvard Business Review, January 2011, pp.63-77.
  54. Prahalad, C. and Ramaswamy, V., "Co-creation Experiences: The Next Practice in Value Creation," Journal of Interactive Marketing, Vol.18, No.3, 2004, pp.5-14.
  55. Prahalad, C., and Ramaswamy, V., "The Co-Creator Connection," Strategy-Business, Vol.27, 2002, pp.1-12.
  56. Ramaswamy, V., "Leading the Transformation to Co-creation of Value," Strategy & Leadership, Vol.37 Issue2, 2009, pp.32-37. https://doi.org/10.1108/10878570910941208
  57. Ramaswamy, V. and Gouillart, F., "Building the Co-Creative Enterprise," Harvard Business Review, October, 2010, pp.100-109.
  58. Roser, T. and Samson, A., "Co-creation: New Pathways to Value an Overview," Promise/LSE Enterprise, London. 2009.
  59. Rowley, J., Kupiec-Teahan, B. and Leeming, E., "Customer Community and Co-creation: a Case Study," Marketing Intelligence & Planning, Vol.25 Issue2, 2007, pp.136-146. https://doi.org/10.1108/02634500710737924
  60. Shaw, D., Newholm, T. and Dickinson, R., "Consumption as Voting: An Exploration of Consumer Empowerment," European Journal of Marketing, Vol.40 Issue9/10, 2006, pp.1049-1067. https://doi.org/10.1108/03090560610681005
  61. Tanev, S., Bailetti, T., Allen, S., Milyakov, H., Durchev, P. and Ruskov, P., "How Do Value Co-creation Activities Relate to the Perception of Firms' Innovativeness?," Journal of Innovation Economics, Vol.7, 2011, pp.131-159. https://doi.org/10.3917/jie.007.0131
  62. Vargo, S.L. and Lusch, R.F., "Evolving to a New Dominant Logic for Marketing," Journal of Marketing, Vol.68, No.1, 2004, pp.1-17.
  63. Vargo, S. L., Maglio, P. P. and Akakaa, M. A., "On Value and Value Co-creation: A Service System and Service logic Perspective," European Management Journal, Vol.26, Issue3, 2008, pp.145-152. https://doi.org/10.1016/j.emj.2008.04.003
  64. Verganti R., "Designing Breakthrough Products," Harvard Business Review, 2011.
  65. Wasko, M. M. and Faraj, S., "Why Should I Share? Examining Social Capital and Knowledge Ccontribution in Electronic Networks of Practice," MIS Quarterly, Vol.29, No.1, 2005, pp.35-57.
  66. Westergren, U. H. "Opening up Innovation: The Impact of Contextual Factors on the Co-creation of IT-enabled Value Adding Services within the Manufacturing Industry," Information Systems and e-Business Management, Vol.9, Issue2, 2011, pp.223-245. https://doi.org/10.1007/s10257-010-0144-2
  67. Williamson P., and De Meyer A., "Ecosystem Advantage: How to Successfully Harness the Power of Partners," California Management Review, Vol.55, No.1, 2012, pp.24-46. https://doi.org/10.1525/cmr.2012.55.1.24
  68. Zwass, V., "Co-creation: Toward a Taxonomy and an Integrated Research Perspective," International Journal of Electronic Commerce, Vol.15, No.1, 2010, pp.11-48. https://doi.org/10.2753/JEC1086-4415150101

Cited by

  1. A Development Plan for Co-creation-based Smart City through the Trend Analysis of Internet of Things vol.21, pp.4, 2016, https://doi.org/10.9723/jksiis.2016.21.4.067
  2. The Conceptual Model for a Co-creation Platform vol.19, pp.3, 2014, https://doi.org/10.9723/jksiis.2014.19.3.127
  3. Study on the behavioral model of co-creation by customers vol.21, pp.2, 2016, https://doi.org/10.9723/jksiis.2016.21.2.059
  4. The Moderating Effect of Activation Factors : An Empirical Study on the Motivation of Co-creation Participation vol.14, pp.5, 2016, https://doi.org/10.14400/JDC.2016.14.5.227
  5. The Design of Conceptual Framework and Platform for Collaborative Innovation and Convergence vol.13, pp.5, 2015, https://doi.org/10.14400/JDC.2015.13.5.101