Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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The Influence of Gamers' Characteristics on the Emergent Party Play: Based on Organizational Citizenship Behavior Theory

게이머 특성이 창발적 파티 플레이에 미치는 영향 - 조직시민행동 이론을 중심으로 -

  • Ahn, Ji Hoon (Dept. of Game Contents, Graduate School of Film and Digital Media, Hongik University) ;
  • Choi, Chris Seoyun (Dept. of Game Contents, Graduate School of Film and Digital Media, Hongik University)
  • 안지훈 (홍익대학교 영상대학원 게임콘텐츠 전공) ;
  • 최서윤 (홍익대학교 영상대학원 게임콘텐츠 전공)
  • Received : 2014.07.04
  • Accepted : 2014.07.30
  • Published : 2014.08.20
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Abstract

This empirical study is to investigate the influence of MMORPG player's social as well as individual characteristics on the emergent party play. First, we have tested our research model by surveying 231 active players of Lineage 2. The results demonstrate that both the personal values, such as self-efficacy and job satisfaction, and also the organizational values, such as task interdependence and trust, have significant influences on the organizational citizenship behaviors among the party players. This study suggests both theoretical and practical implications on how to encourage gamers' altruistic concern and organizational adaptation in MMORPG.

본 실증적 연구의 목적은 MMORPG 게이머의 개인적, 사회적 특성이 게임에서의 창발적 행동에 어떠한 영향을 미치는지 알아보고, 게이머들의 이타적 행동과 조직 순응적 행동 유도에 대한 학술적, 실무적 시사점을 제공하는 것이다. 이를 위해 조직시민행동 이론을 토대로 가설을 설정하여, 리니지2 플레이어 231명을 대상으로 실증분석을 하였다. 분석 결과, 게임에서 형성된 '개인 요인'인 자기효능감, 직무만족 그리고 '사회관계 요인'인 과업상호의존성, 신뢰는 게이머의 창발적 파티 플레이에 유의미한 영향을 미치는 것으로 나타났다.

Keywords

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