Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
권호 표지
DOI QR코드

DOI QR Code

An Analysis of the Factors Affecting in Consumption Increase of Environment-Friendly Agricultural Products

친환경농산물 소비확대에 영향을 미치는 요인 분석

  • 박근아 (순천대학교 농업경제학과) ;
  • 송경환 (순천대학교 농업경제학과)
  • Received : 2014.08.21
  • Accepted : 2014.09.19
  • Published : 2014.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

The objective of the study to investigate factors affecting consumers' consumption extension toward environment-friendly agricultural products in Suncheon city. The main results of the analysis are as follows. First, the main reason that consumers purchase environment-friendly agricultural products is "concerns of pesticides." Second, NAQS is highly trusted of a certificate institution. Third, the results show that consumers is satisfied such as safety, freshness, nutrition, whereas price, package design and taste are dissatisfied. Fourth, the factors affecting increase in the consumption of environmental-friendly agricultural products, have been analyzed in the variables noted of whether Sex, marital status, purchase experience, Private Certificate Authority faulty.

Keywords

References

  1. Ahn, B. R., C. Y., Ro, and D. H., Kim. 2005. An Analysis of Consumer's Satisfaction for Environmentally Friendly Agricultural Products in Gwangju. Korean Food Marketing Association. 22(4): 109-122.
  2. Goldberger, A. S. 1964. Econometric theory, John Wiley & Sons Inc.
  3. Heo, S. W. and H. Kim. 2010. An Analysis on Consumer's Attributes and factors of Environment-Friendly Agriculyural products. Korean J. Organic Agri. 18(1): 41-53.
  4. Kim, S. O., M. H., Kim, and J. H., Shim. 2008. Understanding of Consumer's Perceptions on Environment-friendly Agricultural Products (EAP) and Purchasing Behaviors by Comparing Purchasers and Nonpurchasers. Korean J. Organic Agri. 16(1): 21-42
  5. Lee, C. H. and J. H., Hwang. 2013. A Study on the Factors of the Environment-friendly Agricultural Product Consumption on the Favorability, Purchase Intention, and Recommendation Intention. Korean J. Organic Agri. 21(2): 171-187. https://doi.org/10.11625/KJOA.2013.21.2.171
  6. Lee, S. W. 2005. Application of Logit Probit Model. Parkyong Publication. pp. 333-382.
  7. Maddala, G. S. 1983. Limited-Dependent and Qualitative Variables in Econometrics. Cambridge University Press.
  8. Mcfadden, 1974. Conditional logit analysis of qualitative choice behaviour, Academic Press, New York.
  9. National Agricultural Products Quality Management Service (enviagro)