Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
권호 표지
DOI QR코드

DOI QR Code

Effect of social media use motive and credibility on social capital

소셜미디어 이용동기와 신뢰성이 사회자본에 미치는 영향

  • Park, Jin-Woo (Comm. & Tech. Lab, Kwangwoon University) ;
  • Kim, Deok-Jung (Majoring in Sports Industry and Marketing, Hanyang University)
  • Received : 2014.09.02
  • Accepted : 2014.10.28
  • Published : 2014.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to investigate the effect of social media use motive and credibility on social capital. In particular, it explored the motivations for the use of most influential SNS in Korea, Facebook. The result of analysis showed that the use motive, information exchange and making relationship, influenced significantly on social capital. Second, the credibility of social media influenced significantly on social capital(bonding social capital and bridging capital).

본 논문은 소셜미디어인 페이스북을 이용하고 있는 대학생 집단을 중심으로 소셜미디어 이용 동기와 신뢰성을 파악하고, 소셜미디어 이용 동기와 신뢰성이 사회자본 형성에 미치는 영향을 살펴보았다. 주요 결과를 제시하면, 첫째, 소셜미디어 이용 동기가 사회 자본에 미치는 영향을 살펴본 결과, 소셜미디어 이용 동기는 사회 자본에 통계적으로 유의미한 정적 영향을 미치는 것으로 나타났다. 둘째, 소셜미디어 신뢰성이 사회 자본에 미치는 영향을 규명한 결과, 소셜미디어 신뢰성은 사회 자본에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다.

Keywords

References

  1. nikim, and sblee, "The effect of public lifestyle on motivation and behavior using social media," The Korean Journal of Advertising and Public Relations, Vol. 13, No. 2, pp. 306-341, 2011.
  2. J. Porter, "Designing for the social web," Thousand Oaks, CA: New Riders Press, 2008.
  3. nhchung, hjhan, and clkoo, "Mediating roles of attachment for information sharing in social media," Asia Pacific Journal of Information Systems, Vol. 22, No. 4, pp. 101-123, 2012.
  4. ITWorld, http://www.itworld.co.kr/news/84806
  5. bspark, "Global SNS using status and implication," Information and Communication Trend of Policy, Vol. 26, No. 2, pp. 22-34, 2014.
  6. kslee, "Business innovation strategy by social media," Information Industry, Vol. 245, pp. 24-27, 2007.
  7. bhlee, slhan, skyi, and shlee, "Exploratory study of underlying dimensions of use motive in social media and marketing implications," Korea Marketing Review, Vol. 28, No. 2, pp. 87-108, 2013.
  8. ychoi, and shpark, "The effects of social media usage on social capital," Korean Journal of Broadcasting and Telecommunication Studies, Vol. 25, No. 2, pp. 241-276, 2011.
  9. smlee, "A study on the effect of smart device and SNS on social capital," Journal of the Korean Library and Information Science Society, Vol. 47, No, 2, pp. 161-180, 2013. https://doi.org/10.4275/KSLIS.2013.47.2.161
  10. F. Fukuyama, "Social capital," In L. Harrison & S. Huntington(Eds.), Culture matters: How values shape human progress(pp. 98-111), NY: Basic Books, 2001.
  11. R. D. Putnam, "The prosperous community: Social capital and public life," The American Prospect, Vol. 13, pp. 35-42, 1993.
  12. SBS, http://w3.sbs.co.kr/news/newsEndPage.do?news_id=N1002485831
  13. Federation of Korea Information Industries, "What is social media?," 2007.
  14. C. La Ferle, S. M. Edwards, and W. N. Lee, "Teens' use of traditional media and the internet," Journal of Advertising Research, Vol. 40, No. 6, pp. 55-66, 2000.
  15. jylee, "Social media service status and usage," Information and Communication Trend of Policy, Vol. 25, No. 9, pp. 45-65, 2013.
  16. D. McQuail, "Mass communication theory," Sage, 2000.
  17. kspark, and mhcho, "A study on the motive and satisfaction in using the web-blog of internet," Korean Journal of Journalism & Communication Studies, Vol. 48, No. 5, pp. 270-294, 2004.
  18. E. Katz, J. G. Blumler, and M. Gurevitch, "Utilization of mass communication by the individual," In J. G. Blumler, and E. Katz(eds.), The use of mass communication(pp. 19-32). Beverly Hills, CA: Sage, 1974.
  19. A. M. Rubin, "Media use and effects: A uses and gratifications perspective," In J. Bryant, and D. Zillmann(eds.), Media Effects: Advances in theory and research(pp. 417-436). Hillsdale, NJ: Lawrence Erlbaum, 1994.
  20. J. Dimmick, S. Kline, and L. Stafford, "The gratification niches of personal email and the telephone," Communication Research, Vol. 27, No. 2, pp. 227-248, 2000. https://doi.org/10.1177/009365000027002005
  21. T. F. Stafford, and M. Stafford, "Identifying motivations for the use of commercial web sites." Information Research Management Journal, Vol. 14, No. 1, pp. 22-43, 2001. https://doi.org/10.4018/irmj.2001010103
  22. J. C. Tsao, and S. D. Sibley, "Leadership of free community papers as source of advertising information: A uses and gratifications perspective," Journalism and Mass Communication Quarterly, Vol. 81, No. 4, pp. 766-787, 2004. https://doi.org/10.1177/107769900408100404
  23. J. C. Conway, and A. M. Rubin, "Psychological predictors of television viewing motivation," Communication Research, Vol. 18, pp. 443-464, 1991. https://doi.org/10.1177/009365091018004001
  24. A. M. Rubin, "An examination of television viewing motivations," Communication Research, Vol. 8, No. 2, pp. 141-165, 1981. https://doi.org/10.1177/009365028100800201
  25. A. M. Rubin, "Audience activity and media use," Communication Monographs, Vol. 60, pp. 98-105, 1993. https://doi.org/10.1080/03637759309376300
  26. yjkim, "The use of cyber community on uses and gratification perspectives," Korean Journal of Journalism & Communication Studies, Vol. 49, No. 3, pp. 291-318, 2005.
  27. suyun, "A study on the determinants of N-screen service's intention to continuously use," Media and Art Performance, Vol. 8, No. 2, pp. 1-36, 2013.
  28. A. J. Flanagin, and M. J. Metzger, "Internet use in the contemporary media environment," Human Communication Research, Vol. 27, No. 1, pp. 153-181, 2001. https://doi.org/10.1093/hcr/27.1.153
  29. iyyang, and sylee, "Exploring smartphone early adopters categories on the basis of motivations," Korean Journal of Journalism& Communication Studies, Vol. 55, No. 1, pp. 109-139, 2011.
  30. ghhur, "Uses and gratifications approach to college student's internet dependency," Journal of Cybercommunication Academic Society, Vol. 26, No. 4, pp. 195-233, 2009.
  31. jlhan, and cskim, "A sutdy on media audiences' gratifications sought and gratifications obstained," Korean Political Communication Research, Vol. 24, pp. 209-248, 2012.
  32. R. Larose, D. Mastro, and M. S. Eastin, "Social-cognitive approach to use and gratifications," Social Science Computer Review, Vol. 19, No. 4, pp. 395-413, 2001. https://doi.org/10.1177/089443930101900401
  33. hjshim, & yshwang, "Micro-blogging on uses and gratification perspectives," Korean Journal of Broadcasting and Telecommunication Studies, Vol. 24, No. 2, pp. 192-234, 2010.
  34. Korea Communications Commission and Korea Internet Security Agency, "Internet Issues research, 2010.
  35. bskim, mhshin, dklim, and ihlee, "Motivation and types of social media users in their social network activities," Social Science Research, Vol. 29, No. 2, pp. 105-134, 2013.
  36. ehoh, "An empirical study on the influence of the motive of social media use on social media's interaction and user satisfaction," Journal of Business Research, Vol. 27, No. 1, pp. 49-74, 2012.
  37. chlee, nwjung, "The impact of social media use and motive on social capital," Korean Journal of Communication & Information, Vol. 65, pp. 5-26, 2014.
  38. chlee, yssung, nwjung, sajang, sypark, and jylee, "socal media usage of adolescents, National Youth Policy Institute, 2012.
  39. P. Bourdieu, "The forms of capital," In J. G. Richardson(ed.), Handbook of theory and research for the sociology of education. New York: Greenwood Press, 1986.
  40. J. Coleman, "The foundations of social theory," Cambridge, MA: Harvard University Press, 1990.
  41. wcjeong, and shpark, "Influences of social capitals affecting self=esteem and psychological wellbeing of the elderly," The Korea Contents Society, Vol. 13, No. 12, pp. 235-245, 2013.
  42. ynrhee, "Organizational social capital and the role of public relations," The Korean Journal of Advertising and Public Relations, Vol. 9, No. 4, pp. 46-70, 2007.
  43. Y. P. Chang and D. H. Zhu, "The role of perceived social capital and flow experience in building users' continuance intention to social networking sites in China," Computers in Human Behavior, Vol. 28, No. 3, pp. 995-1001, 2012. https://doi.org/10.1016/j.chb.2012.01.001
  44. K. Y. Lin and H. P. Lu, "Intention to continue using facebook fan pages from the perspective of social capital theory," Cyber-Psychology, Behavior, and Social Networking, Vol. 14, No. 10, pp. 565-570, 2011. https://doi.org/10.1089/cyber.2010.0472
  45. N. B. Ellison, C. Steinfield, and C. Lampe, "Connection strategies: Social capital implications of facebook-enabled communication practices," New Media and Society, Vol. 13, No. 6, pp. 873-892, 2011. https://doi.org/10.1177/1461444810385389
  46. J. Donath and B. Danah, "Public displays of connection," BT Technology Journal, Vol. 22, No. 4, pp. 71-81, 2004. https://doi.org/10.1023/B:BTTJ.0000047585.06264.cc
  47. S. Valenzuela, N. Park, and K. F. Kee, "Is there social capital in a social network site?: Facebook use and college students' life satisfaction, trust, and participation," Journal of Computer-Mediated Communication, Vol. 14, pp. 875-901, 2009. https://doi.org/10.1111/j.1083-6101.2009.01474.x
  48. jhjung, "A study on the effects of social network service usage on social capital and economic effects," Master's Thesis, Hankuk University of Foreign Studies, 2011.
  49. rclim, "A study on social media use and social capital in Korea and China," Master's Thesis, Daegu University, 2013.
  50. bjjo, "Effects on forming social capital by uses and gratifications with social network services through the smart media," Master's Thesis, Chungang University, 2012.
  51. nwkang, "Untravelling the effects of media use on the formation of social capital," Korean Journal of Broadcasting and Telecommunication Studies, Vol. 19, pp. 179-201, 2005.
  52. ymin, and ihjoo, "Social capital and its democratic consequences," Korean Journal of Journalism & Communication Studies, Vol. 51, No. 6, pp. 190-217, 2007.
  53. jwjun, and nwkang, "Roles of perceived social capital on the country brand of japan," Advertising Research, Vol. 100, pp. 87-111, 2014.
  54. P. Norris, "Does television erode social capital? A reply to Putnam," Political Science and Politics, Vol. 29, pp. 474-480, 1996. https://doi.org/10.1017/S104909650004511X
  55. D. V. Shah, "Civic engagement, interpersonal trust, and television use: An individual-level assessment of social capital," Political Psychology, Vol. 19, No. 3, pp. 469-496, 1998. https://doi.org/10.1111/0162-895X.00114
  56. mhchoi, "Study on a teenager's credibility on social media," Master's Thesis, Sogang University, 2014.
  57. yshwang, "Twitter usage and social capital," Korean Journal of Journalism & Communication Studies, Vol. 57, No. 6, pp. 94-120, 2013.
  58. M. Diani, "Social movement networks virtual and real," Information, Communication & Society, Vol. 3, No. 3, pp. 386-401, 2000. https://doi.org/10.1080/13691180051033333
  59. Korea Internet Security Agency, http://isis.kisa.or.kr/board/index.jsp?pageId=060200&bbsId=3&itemId=786
  60. yjkim, "Uses and gratification of cyworld, facebook, twitter," Journal of Communication Science, Vol. 13, No. 1, pp. 5-32, 2013.
  61. egpark, "A study on minihompy users' cyber item using motivation and behavior," Journal of Cybercommunication Academic Society, Vol. 25, No. 25, pp. 5-37, 2008.
  62. sylee, and gynai, "Audience activity in micro-blog," Broadcasting and Communication Research, Winter, pp. 171-200, 2010.
  63. S. Sun, A. M. Rubin, and P. Haridakis, "The role of motivation and media involvement in explaining internet dependency," Journal of Broadcasting & Electronic Media, Vol. 52, No. 3, pp. 408-431, 2008. https://doi.org/10.1080/08838150802205595
  64. hslee, and jhim, "Structural equation modeling and AMOS 20.0," Seoul: Jyphyunjae, 2013.
  65. stha, and jglee, "Impacts of the amount and conents type of media use on media trust," Korean Journal of Journalism&Communication Studies, Vol. 55, No. 1, pp. 413-433, 2011.
  66. hjkeum, "The effects of social media on participatory social capital," Korean Journal of Broadcasting and Telecommunication Studies, Vol. 24, No. 3, pp.9-46, 2010.
  67. msyoon, and jhlee, "Antecedents of social media use, actual use, and social capital," Broadcasting and Communication, Vol. 13, No. 2, pp. 5-44, 2012.
  68. N. B. Ellison, C. Steinfield, and C. Lampe, "The benefits of facebook 'friend': Social capital and college students use of online social network sites," Journal of Computer-Mediated Communication, Vol. 12, No. 4, pp. 1143-1168, 2007. https://doi.org/10.1111/j.1083-6101.2007.00367.x
  69. yhjang, and yjkim, "media economy and culture," Seoul: Communication books, 2004.

Cited by

  1. 대학생의 온라인 및 오프라인 사회적 자본과 심리적 복지감 vol.15, pp.11, 2014, https://doi.org/10.14400/jdc.2017.15.11.547