Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Effect of infographic of TV news on audience's memory and comprehension

TV뉴스의 인포그래픽이 수용자의 기억과 이해에 미치는 영향

  • 박덕춘 (동서대학교 영상매스컴학부)
  • Received : 2014.08.19
  • Accepted : 2014.11.20
  • Published : 2014.11.28
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Abstract

This experimental research explores the effect of infographic, visual element of TV news, on audience's memory and comprehension. For this experimental research, 2 groups of subjects composed of 87 university students were exposed to two different types of TV news, one group was exposed to news with infographic, the other group was exposed to news without infographic. and questions which were designed to measure recognition memory, recall memory, and comprehension, were asked and analysed. This research found that subjects who watched news with infographic showed higher degree of recall memory and comprehension than those who watched news without infographic. however effect of infographic on audience's recognition memory could not be found.

본 연구는 텔레비전 뉴스의 시각적 요소인 인포그래픽이 수용자의 뉴스 기억과 이해에 어떤 영향을 미치는지 살펴본 실증연구이다. 본 실험을 위하여 87명의 대학생들로 구성된 피험자 집단을 인포그래픽의 유무에 따라서 2집단으로 나누어 KBS뉴스9에서 추출한 5개의 뉴스에 노출시킨 후, 설문조사에 응답하게 하여, 피험자들의 재인기억, 회상기억, 뉴스 이해 정도를 측정하여 분석하였다. 분석결과 인포그래픽이 있는 뉴스에 노출된 피험자들은 인포그래픽이 없는 뉴스에 노출된 피험자들보다 회상기억을 더 잘하였으며, 뉴스 이해도가 더 높게 나타났다. 그러나 이항식 답변을 요구한 재인기억에 있어서는 두 집단 간 유의미한 차이가 나타나지 않았다.

Keywords

References

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