Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

An Empirical Investigation on Factors Influencing SNS Addiction

SNS 중독에 영향을 미치는 영향 요인에 대한 실증적 연구

  • 김종욱 (성균관대학교 경영전문대학원) ;
  • 박상철 (대구대학교 경영학과) ;
  • 전대용 (성균관대학교 대학원 경영학과)
  • Received : 2015.10.26
  • Accepted : 2015.12.20
  • Published : 2015.12.28
Download PDF
⟨ Previous Next ⟩

Abstract

Along with the recent advances of mobile internet technology, use of social network service(SNS) is very common among adolescents or college students in their daily lives. Although there have been a lot of studies on Internet addiction or mobile phone addiction, however, there were little research on SNS addiction so far. Scholars investigated somewhat broader and obscure phenomenon of Internet addiction. In this regard, the current study tried to examine factors which influence SNS addiction behavior. Unlike Internet addiction, there are positive influencing factors such socialization, enjoyment as well as problematic ones like loneliness. Data were collected from college students in Korea to examine how those factors influence addiction behavior and hypotheses were tested using the partial least square method. All three factors, socialization, enjoyment, and loneliness, were found to significantly influence SNS addiction and socialization was positively associated with enjoyment.

모바일 인터넷 기술의 진보와 함께 소셜네트워크 서비스 사용은 일상생활에서 흔한 일이 되고 있다. 이러한 현상 속에서 기존 연구들은 인터넷 중독이나 모바일 폰 중독을 활용하여 연구가 진행되어 왔으나, SNS 사용맥락에서 중독에 관한 연구는 논의가 되지 못한 실정이다. 이에 본 연구에서는 SNS 사용 중독에 영향을 미치는 변수를 파악하고자 한다. 기존의 인터넷 중독연구의 결과와는 달리, 본 연구에서는 사회화, 즐거움, 고독감과 같은 변수들이 중독에 긍정적인 영향을 미치는 것으로 기대하였다. 한국 대학생들을 대상으로 설문데이터를 확보하였으며, 최소자승 추정법을 활용하여 가설을 검증하였다. 연구결과, 사회화, 즐거움, 고독감 모두 SNS 중독에 영향을 미치는 것으로 나타났으며, 사회화 역시 즐거움에 긍정적인 영향을 미치는 것으로 나타났다.

Keywords

References

  1. H., T. Chen & Kim, Y. "Problematic Use of Social Network Sites: The interactive relationships between Gratifications Sought and Privacy Concerns. Cyberpsychology, Behavior, and Social Networking", Vol. 16, No. 11, pp. 1-7, 2013. https://doi.org/10.1089/cyber.2012.1565
  2. R. A., Davis, "A Cognitive-Behavioral Model of Pathological Internet Use. Computers in Human Behavior", Vol. 17, pp. 187-195, 2001. https://doi.org/10.1016/S0747-5632(00)00041-8
  3. C., Fornell & Larcker, D., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research", Vol. 18, pp. 39-50, 1981. https://doi.org/10.2307/3151312
  4. M. D., Griffiths, "Facebook Addiction: Concerns, Criticism, and Recommendations-A response to Andreassen and Colleagues, Psychological Reports", Vol. 110, No. 2, pp. 518-520, 2012. https://doi.org/10.2466/01.07.18.PR0.110.2.518-520
  5. J. F. Hair, Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate Data Analysis (6th ed.), Pearson Education, 2006.
  6. S. Jun, & Choi, E, "Academic Stress and Internet Addiction from General Strain Theory Framework. Computers in Human Behavior", Vol. 49, pp. 282-287, 2015. https://doi.org/10.1016/j.chb.2015.03.001
  7. N. Kamal, Fels, S. & Fergusson, M., "Online Social Networks for Health Behavior Change: Designing to increase socialization. Computers in Human Behavior ", Vol. 41, pp. 444-453, 2014. https://doi.org/10.1016/j.chb.2014.03.068
  8. E. Katz, Gurevitch, M. & Hass H, "On the Use of the Mass Media for Important Things. American Sociological Review", Vol. 28, pp. 164-181, 1973.
  9. J. Kim, & Hardakis, P. M, "The Role of Internet User Characteristics and Motives in Explaining Three Dimensions of Internet Addiction. Journal of Computer-Mediated Communication.", Vol. 14, No. 4, pp. 988-1015, 2009. https://doi.org/10.1111/j.1083-6101.2009.01478.x
  10. J. Kim, Larose, R. & Peng, W., "Loneliness as the Cause and the Effect of Problematic Internet Use: The Relationship between Internet Use and Psychological Well-being. CyberPsychological & Behavior", Vol. 12, No. 4, pp. 451-455, 2009. https://doi.org/10.1089/cpb.2008.0327
  11. Y.-C., Ku, Chen, R. & Zhang, H., "Why Users Continue Using Social Networking Sites? An exploratory study of members in the United States and Taiwan. Information & Management", Vol. 50, pp. 571-581, 2013. https://doi.org/10.1016/j.im.2013.07.011
  12. D. J. Kuss, & Griggiths, M. D., "Online Social Networking and Addiction-A review of the psychological literature. International Journal Environmental Research and Public Health", Vol. 8, pp. 3528-3552, 2011. https://doi.org/10.3390/ijerph8093528
  13. C. H. Lee, Sung Y. S., & Jeong, N. W, "A Study on the SNS Use of Young People", National Youth Policy Institute, 2012.
  14. S., LEE, "Analyzing Negative SNS Behaviors of Elementary and Middle School Students in Korea. Computers in Human Behavior", Vol. 43, pp. 15-27 2015. https://doi.org/10.1016/j.chb.2014.10.014
  15. P. K., Masur, Reinecke, L., Ziegele, M. & Quring, O., "The Interplay of Intrinsic Need Satisfaction and Facebook Specific Motives in Explaining Addictive Behavior on Facebook. Computers in Human Behavior", Vol. 39, pp. 376-386, 2014. https://doi.org/10.1016/j.chb.2014.05.047
  16. National Information Society Agency, National Information White Paper, 2014.
  17. National Information Society Agency, "National Information Culture Survey," 2013.
  18. Y. Ozemir, Y. Kuzuch, & S, AK. "Depression, Loneliness and Internet Addiction: How Important is Low Self-Control? Computers in Human Behavior", Vol. 34, pp. 284-290, 2014. https://doi.org/10.1016/j.chb.2014.02.009
  19. A. D., Smock, Ellison, N. B. Lampe, C. & Wohn D. Y, "Facebook as a Tool Kit: A Uses and Gratification Approach to Unbounding Feature Use. Computers in Human Behavior", Vol 27, No. 6, pp. 2322-2329, 2011. https://doi.org/10.1016/j.chb.2011.07.011
  20. K. S, Young, "Internet Addiction: Diagnosis and treatment consideration. Journal of Contemporary Psychotherapy", Vol. 39, pp. 241-246, 2009. https://doi.org/10.1007/s10879-009-9120-x