Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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The Effect on Behavior of Instant Rice Selected Attributes According to Food Lifestyle

식생활라이프스타일에 따른 즉석밥 선택속성이 행동의도에 미치는 영향

  • Youn, Inja (Department of Hotel Culinary Art, Goryeo Technical College) ;
  • Myeong, Sohyeong (Department of Hotel Culinary Art & Restaurant Management, Catholickwandong University) ;
  • Yoon, Deokihn (Department of Hotel Culinary Art & Restaurant Management, Catholickwandong University)
  • 윤인자 (고려전문학교 호텔조리과) ;
  • 명소형 (가톨릭관동대학교 호텔조리.외식경영학과) ;
  • 윤덕인 (가톨릭관동대학교 호텔조리.외식경영학과)
  • Received : 2015.10.21
  • Accepted : 2015.12.16
  • Published : 2015.12.30
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Abstract

A Study of Instant rice selected attributes of instant rice, the decrease in rice consumption is in fact been hailed as a stock and based on dietary lifestyle through prior research, attempting to validate whether the behavior between the related implications. The instant rice revitalization plan of conducting were developed further, consumers want instant rice and at the same time. Confirmed based on the selected attributes of instant rice according to consumer dietary lifestyle through this research to know could have instant rice selection attributes affect the degree of the action. Compare the differences of regional instant rice selected attributes gradually increasing area for future research, instant rice consumers surveyed Seoul, Gyeonggi-do area only residing in the limitations of this study, which, because you are studying in different regions.

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References

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