Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
권호 표지
DOI QR코드

DOI QR Code

Effects of Local Food Value Perception on Purchasing and Experience

로컬푸드에 대한 가치인식이 구매 및 체험에 미치는 영향

  • Weon, Mi-Keyoung (Department of Hotel Culinary, Daekyeung College) ;
  • Park, Young-Hee (Department of Culinary art, Busan Institute of Science and Technology) ;
  • Lee, Yeon-Jung (Department of Food Service Management and Culinary, Gyeongju University)
  • 원미경 (대경대학 호텔조리과) ;
  • 박영희 (부산과학기술대학교 호텔조리계열) ;
  • 이연정 (경주대학교 외식조리학과)
  • Received : 2014.09.26
  • Accepted : 2015.02.12
  • Published : 2015.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study was conducted to examine the effects of local food value perception on purchasing and experience in consumers. ${\chi}^2$-test, ANOVA, and linear regression analysis were conducted. The findings are summarized as follows: The most common place for buying agricultural products was 'hypermarkets' (41.7%), and the most important factor for purchasing local food was 'local government's certification products' (23.7%). The most important value recognition item for local food was 'I think that local food is a high-quality agricultural products'. (3.74 points), followed by 'I think that local food have a value of respect for customers' (3.61 points) and 'I have a faith for the local food'. (3.61 points) in that order. The main tourism experience activity was 'food experience' (49.0%), and information source of local food experience tourism was 'mass media (TV, newspapers, etc.)' (37.3%). As age increased, experience of local food also increased. The most effectual value recognition item for purchasing local food was 'I think that local food have a value of respect for customers'. The most effectual value recognition item for increasing intake experience of local food was 'I think that the local food is high-quality agricultural products'.

Keywords

References

  1. Baek SW, Kim SH. 2013. Shopping motives and customer satisfaction in the local food store. Korean J. Food Mark. Econ., 30(2):47-66
  2. Chang HJ, Yang IS, Chung LN, Shin SY. 2004. The study on the present status of overseas and domestic tourism products focusing on traditional foods. J. Korean Soc. Food Cult., 19(4):392-398
  3. Chang MJ, Cho MS. 2000. Recognition and preference to Korean traditional food of foreign visitors in Korea. J. Korean Soc. Food Cult., 15(3):215-223
  4. Choi JA, Lee JM. 2010. The perception and attitude of food experts in New York city toward Korean food -assessed by in-Depth Interviews of "foodies"-. J. Korean Soc. Food Cult., 25(2):126-133
  5. Cui HL, Yoon YS, Park JD. 2014. The effects of selection attributes of agritourism as a sextic industry and the preference levels of experience programs on behavior intentions and support levels. Korean J. Hosp. Tour., 28(2):185-158
  6. Hong KW, Kim HC, Jung IK. 2010. A study of experts' perceptions on local food. Korean J. Ind. Coop., 11(12):4742-4751
  7. Hong KW, Kim YS. 2009. The conceptualization of the local food, a Korean case. Korean J. Bus., 22(3):1629-1649
  8. Hong SH, Hwang SH, Chung JH. 2014. Study for consumer's attributes of local food store. Korean J. Food Mark. Econ., 2013(0):38-57
  9. Jang HW, Lee MS, You SY. 2013. A study of consumer perception of local food. Korean J. Agric. Manag. Policy, 40(2):248-269
  10. Jung IK, Kim Y, Kim HC. 2012. Perception and satisfaction of local food consumption. Korean J. Foodserv. Manag., 15(3):197-218
  11. Kim CK. 2011. The current state and future tasks for Korean local food. Korean J. Soc. Res., 12(1):111-133
  12. Kim HR. 2011. The influence of local festival experience on satisfaction and image of culture tourism oriented traditional market place: focusing on 2011 geumsan world ginseng expo. Korean J. Hosp. Tour. Stud., 43(2011):69-81
  13. Kim JD. 2008. The direction of local food policy in Korea. Korean J. Reg. Sociol., 9(2):85-113
  14. Kim JE. 2013. Impact of perceptions of local foods on consumer buying behavior- based on consumer confidence. Korean J. Tour. Res., 28(2):225-244
  15. Kim JK. 2010. A study on food-related lifestyles and food consciousness of jeju island for establishing local food system. Korean Rural Soc. Res., 20(2):117-161
  16. Kim OY, Seo SH. 2014. Tourist's perceived value of the local food restaurants in destinations. Korean J. Tour. Sci., 38(3):57-79
  17. Kim SA, Lee JS, Kwon KD. 2013. An exploratory study on relationship between local food's brand equity, origin effect and brand loyalty in Korea. Korean J. Food Mark. Econ., 30(3):93-118
  18. Kim ST, Lee JH. 2012. Relations among experience factors, tourist destination image, tourist satisfaction and behavioral intention of visitors to local festivals :focusing on the perception comparison between domestic tourists and chinese tourists. Korean J. Tour. Res., 26(4):5-25
  19. Kim, KD, Soo KJ. Lee. 2013. An exploratory study on relationship between local food's brand equity, origin effect and brand loyalty in Korea. Korean J. Food Mark. Econ., 30(3):93-118
  20. Kwan CS, Jang WW. 2008. Propensity to analysis on the rural tourism of the Taegu Citizen and Kyungpook rural tourism activation plan. Int. Forum Northeast Asia Tour., 4(1):19-31
  21. Lee BS, Park KH. 2014. The effects of local food's brand equity on customer satisfaction and customer loyalty: Focusing on Wanju local food. Korean J. Foodserv. Manag., 17(4):367-393
  22. Lee HC. 2000. Focusing on the development of The herb garden in Taegu city community development program by the green tourism. Korean J. Rural Soc. Res., 10(0):167-203
  23. Lee JW, Kim HM. 2014. A study of operating status for each type of farmers market and characteristics between farmers and consumers. Korean J. Food Mark. Econ., 2013(0):58-77
  24. Lee KR, Song JY, Hur NH. 2013. The perception and compliance of local food principles in Korea. Korean J. Reg. Geogr., 19(4):567-579
  25. Lee SG, Song RH. 2013. The impact of perceived value of local food on satisfaction and repurchase intention. Korean J. Hosp. Tour. Stud., 49(0):365-380
  26. Lee YJ, Kim SC. 2008. A study of residents' consciousness of local food menus excavation and development in Gyeongju areas, Korean J. Food Cookery Sci., 24(4):549-559.
  27. Lee YJ, Lee SB, 2008. Influences of globalization strategy factors of Korean food on country image, attitudes toward Korea and product buying intention of Chinese and Japanese consumers. Korean J. Hosp. adm., 17(3):117-135.
  28. Lee YJ, Seo YJ, Joo HS, Choi SK. 2005. A study on the satisfaction for the menu quality of Korean traditional food of Japanese tourists. J. Korean Soc. Food Cult., 20(2):283-291.
  29. Park KE, Kim MM, Lee SB. 2014. The effect of local specialty brand Experience on brand attitude and purchase intention. Korean J. Hosp. Tour., 28(2):109-119
  30. Suh DC. 2010. A study on the development of food tourism in Korea. Department of agricultural and resource economics. Doctoral degree thesis, Kangwon National University, Korea, pp 11-15
  31. Trobe, HL. 2002. Local food, future directions. Friend of the earth 2002, UK, pp 3-10
  32. Yoon HR. 2005. A study on recognition and preference of Korean foods for foreigners in different nationality. J. Korean Soc. Food Cult., 20(3):367-373

Cited by

  1. The Impacts of Service Quality of Local Food stores on Customer Satisfaction and Revisit Intention vol.22, pp.1, 2016, https://doi.org/10.7851/ksrp.2016.22.1.081
  2. The Effect of Consumers’ Knowledge and Attitude on Purchase Intention Toward Local Foods: Focus on Mediating Effect of Attitude vol.28, pp.4, 2017, https://doi.org/10.7856/kjcls.2017.28.4.581
  3. The Effect of the Perceived Consumption Value of Local Food on the Attitude and Purchase Satisfaction of Household Food Purchasers vol.29, pp.1, 2018, https://doi.org/10.7856/kjcls.2018.29.1.129