The Journal of the Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회논문지)

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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A Study on Construction of On & Off Marketplace for global distribution of broadcasting contents

방송콘텐츠 글로벌 유통 확산을 위한 온·오프 마켓플레이스 구축 방안 연구

  • Ahn, Jong-Bae (Dept. of Media and Communication Arts, Hansei University)
  • 안종배 (한세대학교 미디어영상학부)
  • Received : 2015.01.10
  • Accepted : 2015.02.13
  • Published : 2015.02.28
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Abstract

This research try to find how to construct On & Off Marketplace to activate exporting of broadcasting contents by Delphi survey. This research is based on environment of broadcasting contents such as OTT and reinforcement for broadcasting contents marketplace of foreign countries. This research find that global marketplace of broadcasting contents should be constructed by convergence of online and offline, and should adopt new technology to make easy global distribution in new broadcasting environment, and also open global festival with offline marketplace of broadcasting contents. korea will be asia hub for global distribution of broadcasting contents through this task.

본 연구는 국내 방송콘텐츠의 해외 진출 활성화를 위한 글로벌 온 오프 마켓플레이스의 구체적인 구축 방안을 모색하였다. OTT 강세 등 방송콘텐츠 유통 환경의 변화와 해외 각국이 방송콘텐츠 마켓플레이스를 강화하고 있는 상황에서 국내 방송콘텐츠 마켓플레이스 구축 방안에 대해 유통 전문가 대상 델파이 서베이를 통해 파악하고자 하였다. 델파이 서베이 결과 국내 방송콘텐츠 글로벌 마켓플레이스는 온라인과 오프라인을 연계하고 온라인 마켓프렝이스에 방송환경 변화와 글로벌 유통을 원활하게 하는 신기술을 적용하며 오프라인 견본시와 함께 방송콘텐츠 페스티벌을 세계적인 규모로 개최해야 한다는 것이었다. 이를 통해 한국을 방송콘텐츠 글로벌 유통의 아시아 허브로 만들 수 있을 것이다.

Keywords

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