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A Study of a Personalized Curation Service and Business Model based on Book Information

도서정보 기반의 고객 맞춤형 큐레이션 서비스 및 비즈니스 모델 연구

  • 권혁인 (중앙대학교 경영학부) ;
  • 나윤빈 (중앙대학교 문화예술경영학과) ;
  • 유미옥 (중앙대학교 영상학과) ;
  • 최광선 ((주)솔트룩스 전략사업연구센터)
  • Received : 2014.07.25
  • Accepted : 2014.12.24
  • Published : 2015.03.31

Abstract

This study checks the conceptual definition of domestic book curation which is still in the beginning stage, the necessity of developing service and business, domestic and overseas case of relevant service. Further, the problem of book recommendation service and the difficulty anticipated in the embodiment of service are investigated together and the business model as new IT service is suggested to supplement them. Specifically, the collection of book information and customer information (interest and purchase pattern) and the procedure of mining the collected information and the process of embodying visualization was presented in the sector of service in the first place. Then, the technical transfer of developed solution and the construction cost and the method to impose commission over contents sales are presented in the sector of business. Diverse social and economic effects are expected to realize by developing and utilizing such services, namely, promoting the distribution of excellent book which were kept in dead storage so far due to lack of marketing support, recommendation readers the proper books which are convenient and necessary.

Keywords

References

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