Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
권호 표지
DOI QR코드

DOI QR Code

Researching the self-presentation desire of decorating in-game space in Social Network Games

SNG의 공간 꾸미기를 통한 자기표현 욕구 연구

  • Received : 2015.05.11
  • Accepted : 2015.06.18
  • Published : 2015.08.20
Download PDF
⟨ Previous Next ⟩

Abstract

A social network game (SNG) is the result of a combination of a life simulation game and a social networking service. These types of games are particularly popular among women. This phenomenon calls for research that focuses on the motivation behind playing SNGs, the factors that make SNGs absorbing and, particularly, the space decorating features of SNGs. The current study investigates people's experience with the space decorating features of SNGs and their motivation for playing these games. It observes the behaviors of SNG players, which were typed through Q methodology. Moreover, it specifically analyzes the motivation behind the playing of space-decorating SNGs. The study concludes that most of players were more absorbed in the space-decorating features of these games than they were in their social networking features. This also affects a player's continued playing of these games. This study proves that this phenomenon is related to players' desires for self-representation.

소셜 네트워크 게임(SNG)은 기존의 경영 시뮬레이션 장르에 소셜 네트워크의 접목으로 특히 많은 여성 유저에게 환영받고 있다. 따라서 SNG의 플레이 동기나 구체적인 몰입 요소, 특히 게임 속 공간 꾸미기 콘텐츠에 초점을 맞춘 연구의 필요성이 대두되었다. 본 연구는 SNG의 공간 꾸미기 콘텐츠 이용 경험과 구체적 이용 동기에 관한 연구이다. SNG를 이용하는 유저의 태도를 관찰하고, 이를 Q 방법론을 통해 유형화하였다. 또한 SNG의 공간 꾸미기를 이용하는 유저의 구체적 동기를 분석하였다. 연구 결과, 대다수의 유저들이 SNG의 사회적 교류 요소보다도 공간 꾸미기 콘텐츠에 몰입하며 게임의 지속적 이용에 영향을 미치는 것으로 확인되었다. 이런 몰입 현상은 유저의 자기표현 욕구와 관련되어 있다는 사실을 증명하였다.

Keywords

References

  1. Hye-Won Han. Sera Shim. "Analysis on user behavior of social game", The Journal of the Korea Contents Association, vol.10, no.12, pp. 137-145, 2010 https://doi.org/10.5392/JKCA.2010.10.12.137
  2. Laurel, B. "An interview with Brenda Laurel. In J. Cassel&H. Jenkins(Eds.) From barbie to mortal kombat", The MIT Press, pp.118-135, 1998.
  3. Subrahmanyam, K., & Greenfield. "Computer games for girls: What makes them play? In J. Cassel & H. Jenkins(Eds.), From barbie to mortal kombat", The MIT Press, pp.46-71, 1998.
  4. Changjo Yoo. "Exploratory study on avatar consumption experiences: Relationship between self and avatar", Journal of Marketing Management Research, vol.8, no.1, pp. 4-98,2003
  5. Chulho Paik. Jaeho Kim. "Usability test for MMORPG users' appearance needs in virtual world-Avatar customization of the AION game-",Journal of Korea Design Knowledge, vol.11, no.17, pp.11-20, 2011.
  6. Schroeder, R. "The Social Life of Avatar", Springer-Velag London limited, 2002.
  7. Eugene Park. "The effect of personal media users' self concept and cyber-item using motivation on cyber-item consumption behavior", Korean Journal of consumer and advertising psychology, Vol.8, No.2, pp.259-281, 2007. https://doi.org/10.21074/kjlcap.2007.8.2.259
  8. Joon Koh, Seon-Jin shin, Hee-woong Kim,. "The antecedents of need for self-presentation and the effect on digital item purchase intention in an online community", Asia Pacific Journal of Information systems, vol.18, no.1, pp.117-144, 2008.
  9. Hwa-jin Park. "Analysis on the gender difference in self-representation on a cyber space", 홍익대학교 박사학위논문, 2010.
  10. Chul-ho Paik. "Researching the genderrecognition changes and gender differences in MMORPG avatar", Journal of Digital Design, vol.11, no.3, 통권 31호, pp.355-363, 2011.
  11. Gurak, L. "On 'Bob', 'Thomas', and other new friend: gender in cyberspace". CMC Magazine, 2(2), pp.12-19, 1995.
  12. Miller, H. W., Mather, R. "The presentation of self in WWW home pages", IRISS 98 Conference, Bristol, 1998.
  13. Kwangho Ahn. Changjo Yoo. Suhyun Kim. "The study on the structural model of avatar decoration needs, avatar self-identification and site attitude & Loyalty", 소비자학연구, 제 15권 2호, pp.19-38, 2004.
  14. 홍유진. "소셜 네트워크 게임(SNG)의 현황 및 전망", ie매거진, 제 18권 1호, pp.33-37, 2011.
  15. Jae min Kim. Young joo Lee. Hye won Lee. "Factors on the intention to purchase charged items in mobile social network game", The Journal of the Korea Contents Association, vol.40, no.1, pp.165-178, 2014.