Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Influence of Convergence Corporate Cultural Management Activities upon Organizational Effectiveness: Focusing on the Mediating Effects of Organizational Communication

기업의 융복합 문화경영이 조직 효과성에 미치는 영향 : 조직 커뮤니케이션의 매개효과를 중심으로

  • Ju, Hyun-Jeong (Dept. of Information Management, Graduate School of Venture, Hoseo University) ;
  • Kim, Joong-Gyoo (Graduate School of Global Entrepreneurship, Hoseo University)
  • 주현정 (호서대학교 벤처전문대학원 정보경영학과) ;
  • 김중규 (호서대학교 글로벌창업대학원)
  • Received : 2015.06.22
  • Accepted : 2015.08.20
  • Published : 2015.08.28
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Abstract

The purpose of this paper is the cultural management activities empirical analysis of the impact of organizational effectiveness, such as organizational citizenship behavior and turnover intention for the era of fusion and convergence. In particular, pay attention to the mediating role of organizational communication, and cultural management activities of the effect of by behavioral dimension of organizational effectiveness by structural model demonstrated the value and importance of cultural management. Cultural management activities showed a significant positive effect on organizational communication and organizational citizenship behavior. Organizational communication appears to have a mediating effect on the relationship between corporate cultural management and organizational effectiveness, especially the cultural management itself not necessarily to reduce turnover intention, to support communication means that can reduce the turnover points when activated.

융복합 시대에 기업의 문화경영 활동이 직원의 조직시민행동과 이직의도 등 조직 효과성에 미치는 영향에 대해 실증적으로 분석하였다. 특히, 조직 커뮤니케이션의 매개적 역할에 주목하여 기업의 문화경영이 조직 효과성의 행동적 차원에 미치는 영향을 구조적 모델을 통해 검증하여, 기업 문화경영의 가치와 중요성을 입증하였다. 분석결과 기업의 문화경영 활동은 조직 커뮤니케이션과 조직시민행동에 유의한 정적인 영향을 미치는 것으로 나타났다. 조직 커뮤니케이션은 기업 문화경영 활동과 조직효과성 간의 관계에서 매개효과를 갖는 것으로 나타났는데, 특히 기업의 문화경영 활동 자체가 이직의도를 감소시키는 것은 아니며, 문화경영 활동을 도입하는 과정에서 이를 뒷받침할 수 있는 조직 커뮤니케이션이 활성화될 때 이직률을 감소시킬 수 있다는 점을 의미한다.

Keywords

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