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A bunch of management studies have repeatedly revealed that the extent of knowledge sharing across organization contributes significantly to the firm's sustainable competitiveness. However, in reality, it is a hard fact that we must admit that many individuals working in competitive situations always feel reluctant to share knowledge. Especially, positive and negative emotions play an important role in changing individual' s intentions about knowledge sharing and knowledge utilization as well. Intention about knowledge sharing is usually hindered by in-group rivalries. Also employees feel negative in sharing their knowledge with colleagues when they expect to receive little support and recognition in return after doing that. These considerations point out the importance of individual's knowledge sharing and the role of knowledge management in order to assure competitiveness. Considering these facts, the main purpose of this study is to investigate why people is willing or unwilling to share their knowledge with others and utilize the knowledge in the competitive context where potential rivalry is still expected. In answering these research issues, we analyzed 258 valid questionnaires garnered from online community where a number of people has been actively interacting with registered members to share crucial knowledge about sensitive issues. Results revealed that the proposed research issues are adequately solved with significant statistical results.
