Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Analysis of Use Intention of Mobile Cloud Service using a Convergence Technology Acceptance Model

융합기술수용모델을 이용한 모바일 클라우드 서비스 이용의도 분석

  • Received : 2016.10.05
  • Accepted : 2016.12.20
  • Published : 2016.12.28
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Abstract

As smart devices have proliferated and network speed and accessibility of mobile have accelerated, mobile cloud services that can do the same tasks by various devices are promoted. This paper explores the analysis of use intention of mobile cloud services and influencing factors. We develop and apply a convergence technology acceptance model which combines TAM, VAM and UTAUT. The proposed model verifies some hypotheses to aware the significant factors of use intention of mobile cloud services with TAM, VAM and UTAUT including additional mobile cloud service characteristics such as mobility, high availability, easy accessibility and scalability. Eventually, this research can not only help users gain insights into mobile cloud service use intention, but also help mobile cloud service providers to develop more effective mobile cloud service and their business strategy in the future.

스마트 디바이스의 확산과 모바일 속도와 접근의 편리성 향상됨에 따라 다양한 스마트 디바이스에서 동일 작업을 할 수 있는 모바일 클라우드 서비스를 촉진시키고 있다. 본 논문은 모바일 클라우드 서비스의 이용의도의 영향요인 분석을 위한 탐색적 연구이다. 본 연구는 모바일 클라우드 서비스를 대상으로 이용의도 분석을 위해서 TAM, VAM과 UTAUT을 결합은 융합수용모델을 개발하여 적용하기로 한다. 제안하는 탐색 모델은 단말 이동성, 높은 가용성, 손쉬운 접근성, 서비스 확장성 등과 같은 모바일 클라우드 서비스의 특성을 포함한 TAM, VAM과 UTAUT를 적용하여 모바일 클라우드 서비스의 이용의도의 중요 요인을 파악하기 위해 가설을 수립하고 이를 검증한다. 궁극적으로 본 연구를 통하여 이용자들의 모바일 클라우드 서비스의 사용의도를 이해할 수 있을 뿐만 아니라 모바일 클라우드 서비스 제공자들이 보다 효과적인 모바일 클라우드 서비스 개발과 전략 수립을 위한 방향성을 제공해 줄 수 있을 것으로 기대한다.

Keywords

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