Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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An Exploratory Study on Daily Grooming Ritual: Transition from Private Self to Public Self

외모단장 의례에 대한 탐색적 연구: 사적 자아에서 공적 자아로의 일상적 전환

  • Hur, Hee Jin (Dept. of Textile, Merchandising and Fashion Design, Seoul National University) ;
  • Choo, Ho Jung (Dept. of Textile, Merchandising and Fashion Design, Seoul National University)
  • Received : 2016.04.11
  • Accepted : 2016.11.15
  • Published : 2016.12.31
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Abstract

Morning grooming is a ritual daily held for transition from private to public life of an individual. Based on the previous literature's definition of the ritual characteristics, this study aims to identify the meaning of grooming rituals that are repeatedly performed every morning. Although many studies have conducted ritualistic analysis of the behaviors that are closely related to daily life, few studies analyze grooming from a ritualistic perspective. Establishing the ritual - that is, a person's distinct behavioral pattern-as the core concept, this study reveals the relationship between ritual performers and the ritual's composition to identify the meaning of the grooming ritual. The study conducts qualitative research with ten participants to identify the ritual characteristics of every-morning grooming and the factors that influence this ritual. Considering everyday grooming as a behavioral pattern that possesses mostly ritualistic elements, the study examines both the external characteristics that are shown through the methods of grooming and the internal characteristics that reflect the inherent symbolic meaning. This study contributes to extending the scope of the field. By understanding the factors that influence grooming rituals, companies can communicate their marketing messages regarding the step-by-step approach to grooming, thereby supporting consumers to effectively use various grooming products.

Keywords

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