Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Impacts of Entrepreneurship and Market Orientation of Business Incubator CEO's on business performance: Focusing on Moderating effects of utilization level of BI Supporting Services

창업보육센터 입주기업 CEO의 기업가정신 및 시장지향성이 경영성과에 미치는 영향: 창업기업의 지원서비스 활용정도 조절효과를 중심으로

  • Received : 2016.09.28
  • Accepted : 2016.10.28
  • Published : 2016.10.31
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Abstract

This study aims to observe the impacts of entrepreneurship and market orientation of Seoul's business incubator (BI) CEO's on business performance, as well as investigate the moderating effects of BI supporting services. The main objectives of this study are as follows: first, to observe how the entrepreneurship of CEO's affects business performance; second, to observe how CEO's market orientation as a cultural factor attributes to business performance; third, to verify whether the utilization level of BI supporting services shows moderating effects between entrepreneurship and business performance, and finally to verify whether the utilization level of BI supporting services shows moderating effects between market orientation and business performance. Business incubators in Seoul registered with the Business Incubator Association were surveyed both online and offline to receive 127 responses out of 320 circulations. By filtering out insincere reponses, 117 were used for statistical analysis. Our results assert that the utilization level of physical BI supporting services does indeed strengthen the relation between initiative and financial performance. Also, it is interesting to note that the utilization level of physical BI supporting services supports the relation between risk sensitivity and financial performance. While risk sensitivity on its own shows no positive effect on business performance, a suitable utilization level of BI supporting services is likely to strengthen the connection. In addition, the utilization level of both physical and non-physical supporting services shows a moderating effect between initiative and non-financial performance. Based on the results above, risk-taking business incubator CEOs with initiative are likely to yield better financial performance in terms of increasing sales, if provided with various physical supporting services such as sufficient educational facilities including communal spaces and conference rooms.

창업은 국가경제 활성화와 기술 산업화를 용이하게 하고, 지역경제의 활성화를 높여 그 중요성이 강조되고 있다. 특히 창업보육 시스템은 경제 활성화를 위한 정책의 일환으로 창업 초기기업의 성장을 위해 물리적 및 비물리적 서비스를 제공하며 초기기업들의 성장을 위해 많은 역할을 하고 있다. 본 연구는 서울에 위치한 창업보육센터 입주기업 CEO의 기업가정신 및 시장지향성이 경영성과에 어떠한 영향을 미치는지를 분석하고, 창업보육센터의 지원서비스가 경영성과에 어떠한 조절효과를 갖는지 살펴보았다. 이러한 연구의 검증을 위해 국내 BI협회에 등록이 되어있고 서울에 위치하고 있는 9개 창업보육센터 입주기업을 대상으로 온라인 및 오프라인 설문 320부를 배포하여 127부를 회수하였고, 이 중 불성실한 응답의 설문지를 제외한 117부를 통계분석에 활용하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 창업보육센터 입주기업 CEO의 기업가정신 하위변수인 혁신성, 진취성, 위험감수성 중 진취성이 경영성과의 재무적 성과와 비재무적 성과에 영향을 미치는 것으로 나타났다. 둘째, 시장 지향성의 하위변수인 고객지향성, 경쟁자 지향성, 협력지향성 중 경쟁자 지향성이 경영성과의 재무적 성과와 비재무적 성과에 영향을 미치는 것으로 나타났다. 셋째, 물리적 지원서비스 활용정도는 진취성과 재무적 성과간의 조절작용을 하고, 진취성과 비재무적 성과에 조절작용을 하는 것으로 나타났다. 마지막으로, 시장지향성과 경영성과 간의 관계에서 비물리적 지원서비스 활용정도가 협력지향성과 재무적 성과간의 조절작용을 하는 것으로 나타났다. 진취적인 성향을 가지고 있는 창업보육센터 입주기업 CEO에게 사무지원, 마케팅 지원, 입주기업 간의 네트워크 구축, 교육, 법률, 회계, 세무 등 비물리적 지원서비스를 제공해준다면 고용증가, 종업원의 업무 수행능력, 종업원의 만족도 등 비재무적성과가 더욱 향상될 것이라고 기대할 수 있다. 또한, 협력의 문화를 가진 기업이 사무지원, 마케팅 지원, 입주기업 간의 네트워크 구축, 교육, 법률, 회계, 세무 등 비물리적 지원서비스를 활용한다면, 기업의 매출 증대, 순이익 증가, 고객의 충성도 및 시장점유율이 더욱 향상될 것이라고 기대할 수 있겠다. 기존의 창업보육센터 관련 연구들은 주로 창업보육 매니저의 역량에 관한 연구를 중심으로 이루어지고 있으며, 입주기업의 지원서비스와 기업의 성과에 대한 연구가 부족하였는데 본 연구를 통해 향후 BI 입주기업의 성장과 자생력을 높일 수 있는 기초 자료로 활용 가능하리라 기대한다.

Keywords

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