The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Multidimensional body image, self-esteem, clothing benefits sought, and body image after breast cancer by the surgical subgroups among breast cancer survivors

유방암 생존자의 수술방법에 따른 다차원적 신체이미지, 자아존중감, 의복추구혜택과 수술 후 신체이미지에 관한 연구

  • Lee, Eun Ok (Dept. of Clothing, Sungshin Women's University) ;
  • Rhee, YoungJu (Dept. of Clothing, Sungshin Women's University)
  • 이은옥 (성신여자대학교 의류학과) ;
  • 이영주 (성신여자대학교 의류학과)
  • Received : 2016.10.17
  • Accepted : 2016.12.28
  • Published : 2016.12.31
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Abstract

This study investigated multidimensional body image, self-esteem, clothing benefits sought, and Body Image After Breast Cancer (BIABC) within surgical subgroups among breast cancer survivors. The study applied the questionnaire survey method and the main research was conducted through an online survey. The respondents included 207 breast cancer survivors between the ages of 30 and 59, each of whom received the Multidimensional Body-Self Relations Questionnaire (MBSRQ). Self-esteem, clothing benefits sought, examination, and demographic variables were measured using a 5-point Likert scale. The main results of this study are outlined below. For clothing benefit sought, six factors were formulated-pursuit of self-expression/social approval, function/health, compensation, femininity, fashion, and camouflage-and BIABC was defined by the four factors of body stigma/vulnerability, transparency, limitation and cancer concern. While MBSRQ and self-esteem did not show a statistically significant difference between groups differentiated by the surgical methods experienced, those who underwent mastectomies scored slightly lower than members of the other groups. Moreover, the reconstruction after mastectomy group showed the highest mean on self-expression/social approval, compensation, femininity and entire clothing benefits sought, followed by the lumpectomy group and mastectomy group. The lumpectomy group was found to have more positive BIABC than the mastectomy group. In particular, the mastectomy group showed a lower body stigma/vulnerability mean than the other groups. This study is meaningful in that it improves our understanding of the body image of breast cancer survivors and provides basic knowledge for developing products and marketing strategies for breast cancer survivors as consumers.

Keywords

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