Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Comparative Analysis for Competitiveness of Success Factors of the Platform Business

플랫폼비즈니스 성공요소의 경쟁력 비교 분석에 관한 연구

  • Received : 2016.01.24
  • Accepted : 2016.03.20
  • Published : 2016.03.28
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Abstract

The importance of platform businesses in the global market is growing, but in Korea, platform businesses with a global competitive edge are rare. This study compared the competitiveness of the local and international platform businesses by analyzing the six success factors of platform businesses. It surveyed 104 professionals in ICT regarding the competitiveness of SNS services (Kakao Talk, Facebook), mobile payment systems (Samsung Pay, Apply Pay), digital content (Naver, YouTube), online shopping (G Market, Amazon) and education (K-MOOC, MOOC). In sum, the local platform business sector, compared to its U.S. counterpart, is lagging behind in creativity, value creation, cost reduction, networking effects and the ability to build, change and develop new ecosystems.

글로벌 시장에서 플랫폼비즈니스의 중요성이 높아지고 있지만 국내에서는 글로벌 경쟁력을 갖춘 플랫폼비즈니스가 출현하지 않고 있다. 이에 따라 본 연구는 국내 플랫폼비즈니스와 글로벌 플랫폼비즈니스의 6가지 성공요소에 대한 경쟁력을 비교 분석하였다. 이를 위해 국내 ICT 분야 종사자 104명을 대상으로 SNS서비스(카카오톡 페이스북), 모바일결제 시스템(삼성페이 애플페이), 디지털 콘텐트(네이버 유투브), 직접구매(G마켓 아마존), 교육(K-MOOC MOOC) 등의 경쟁력을 설문 조사했다. 그 결과 국내 플랫폼비즈니스는 미국의 비즈니스에 비해 창조역량과 새로운 가치 창출, 비용 절감과 네트워크 효과, 새로운 생태계를 조성, 끊임없이 변화하고 진화하는 역량이 열세인 것으로 나타났다.

Keywords

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