Journal of Internet Computing and Services (인터넷정보학회논문지)

Korean Society for Internet Information (한국인터넷정보학회)
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Big Data and Entertainment Content : Case Studies and Prospects

빅데이터와 엔터테인먼트 콘텐츠 : 사례연구 및 전망

  • Kim, Hae Won (Ewha Communication Media Institute, Ewha Womans University) ;
  • Lee, Mina (School of Communication & Media, Sookmyung Women's University)
  • Received : 2016.01.12
  • Accepted : 2016.02.26
  • Published : 2016.04.30
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Abstract

Big data, thanks to the development of data sciences, has been key words for economic development and governmental policies. This study reviewed how big data has been used with entertainment contents since the uses of big data in the fields have been more popular and the cases making successful business have been reported. To do ends, the changes in production, distribution, and consumption of entertainment contents have been characterized and prime cases have been introduced. Furthermore, Korean production companies of entertainment contents, Bloter and NEOTOUCHPOINT, were selected to investigate how big data has been utilized. It was found that the companies used big data to analyze consumers' behaviors and gain insights of content creation, such as identifying specific elements of enjoyments and conditions to share the contents with others. The domestic entertainment companies are preparing a full-scale of use of big data but, in order to take advantage of big data, collaboration between developers and experts in the field and specific goal-setting and model building are recommended.

빅데이터는 데이터과학의 발전에 힘입어 경제적 및 정책적 변화의 키워드로 각광받고 있다. 본 연구에서는 엔터테인먼트 분야에서 빅데이터 활용이 증가하고 성공사례 역시 빈번히 관찰되고 있음에 따라 국내 엔터테인먼트 콘텐츠 기업에서의 빅데이터 활용 현황을 살펴보고자 했다. 이를 위해 변화된 엔터테인먼트 콘텐츠 제작과 배포, 소비환경의 특성을 요약했으며 국내외의 대표적인 사례를 소개했다. 또한 콘텐츠 기업 블로터와 네오터치포인트의 사례 연구를 통해 콘텐츠 분야에서 데이터를 어떻게 활용하고 있으며, 앞으로에 대한 전망은 어떠한지 파악하고자 하였다. 분석을 통해 콘텐츠의 특정 흥미 요소를 파악하고 공유 조건을 분석하는 등, 소비자 이용 형태와 콘텐츠 제작에 빅데이터를 활용하고 있음을 알 수 있었다. 현재 국내 엔터테인먼트 콘텐츠 영역에서 빅데이터는 전면적인 활용을 준비하는 단계이지만 앞으로의 전망을 위해서는 개발자와 분야 전문가의 협업, 구체적인 목적의 설정과 설계의 필요성이 제시됐다.

Keywords

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