Journal of the Korean Society of Safety (한국안전학회지)

The Korean Society of Safety (한국안전학회)
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Research of Emotion Model on Disaster and Safety based on Analyzing Social Media

소셜미디어 분석기반 재난안전 감성모델 연구

  • Choi, Seon Hwa (Safety Research Division, National Disaster Management Research Institute)
  • 최선화 (국립재난안전연구원 안전연구실)
  • Received : 2016.11.03
  • Accepted : 2016.12.08
  • Published : 2016.12.31
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Abstract

People use social media platforms such as Twitter to leave traces of their personal thoughts and opinions. In other words, social media platforms retain the emotions of the people as it is, and accurately understanding the emotions of the people through social media will be used as a significant index for disaster management. In this research, emotion type modeling method and emotional quotient quantification method will be proposed to understand the emotions present in social media platforms. Emotion types are primarily analyzed based on 3 major emotions of affirmation, caution, and observation. Then, in order to understand the public's emotional progress according to the progress of disaster or accident and government response in detail, negative emotions are broken down into anxiety, seriousness, sadness, and complaint to enhance the analysis. Ultimately, positive emotions are further broken down into 3 more emotions, and Russell emotion model was used as a reference to develop a model of 8 primary emotions in order to acquire an overall understanding of the public's emotions. Then, the emotional quotient of each emotion was quantified. Based on the results, overall emotional status of the public is monitored, and in the event of a disaster, the public's emotional fluctuation rate could be quantitatively observed.

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