The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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Influencing Factors on the Lending Intention of Online Peer-to-Peer Lending: Lessons from Renrendai.com

온라인 P2P 대출의도의 영향요인에 관한 연구: 런런다이 사례를 중심으로

  • Yang, Qin (International Business Cooperative Course, Graduate School of Dongguk University) ;
  • Lee, Young-Chan (Dept. of Business Administration, Dongguk University)
  • Received : 2016.04.26
  • Accepted : 2016.05.24
  • Published : 2016.06.30
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Abstract

Purpose Online Peer-to-peer lending (hereafter P2P lending), is a new method of lending money to unrelated individuals through an online financial intermediary. Usually in the online P2P transaction, individuals who would like to borrow money (hereafter borrowers) and those who would like to lend money (hereafter lenders) have no previous relationship. Based on enormous previous studies, this study develops an integrated model, particularly for the online P2P lending environment in China, to better understand the critical factors that influence lenders' intention to lend money through the online P2P lending platform. Design/methodology/approach In order to verify the hypotheses, we develop a questionnaire with 42 survey items. We measured all the items on a five-point Likert-type scale. We use Sojump.com to collect questionnaire and gather 246 valid responses from registered members of Renrendai.com. We analyzed the main survey data by using SPSS 18.0 and AMOS 20.0. We first estimated the reliability, validity, composite reliability and AVE and then conduct common method bias test. The mediating role of trust in platform and in borrower has been tested. Last we tested the hypotheses through the structural model. Findings The results reveal that service quality, information quality, structural assurance, awareness and reputation significantly impact lenders' trust in the online P2P lending platform. Second, awareness, reputation and perceived risk significantly impact lenders' trust in borrower and lending intention. Third, trust propensity has a positive effect on lenders' trust on borrower. Last, awareness, reputation, perceived risk, platform trust and borrower trust can directly impact lenders' lending intention.

목적 온라인 P2P 대출은 온라인 재무 중계업자를 통해 친분이 없는 개인 간의 대출을 가능하게 해주는 새로운 방법이다. 대체로 온라인 P2P 거래에서는 돈을 대출받고자 사람과 대부하고자 사람이 이전에 개인적인 관계가 없는 경우가 일반적이다. 광범위한 선행연구를 통해 본 연구에서는 온라인 P2P 플랫폼을 통한 대출의도에 미치는 영향요인을 파악하기 위한 연구모형을 구축하였고, 중국 온라인 P2P 대출업체 중에서 가장 규모가 큰 런런다이 사례를 중심으로 실증분석을 실시하였다. 설계/방법론/접근 연구가설을 검증하기 위해 본 연구에서는 42개 문항으로 구성된 설문지를 개발하였고, 모든 항목은 리커트 5점 척도를 사용하였다. 중국 설문조사 전문 웹사이트인 sojump.com을 통해 런런다이 서비스 가입자 246명을 대상으로 설문조사를 실시하였고, 자료분석을 위해 SPSS 20.0과 AMOS 18.0을 사용하였다. 가설검증에 앞서 측정도구의 신뢰성, 타당성, 복합신뢰도 그리고 평균분산추출을 계산하였고, 동일방법편의(common method bias) 여부도 함께 진단하였다. 연구모형에서 매개변수로 사용된 플랫폼 신뢰와 대출자 신뢰에 대한 가설검증을 실시한 후 구조방정식을 이용하여 연구가설을 검증하였다. 시사점 연구결과 서비스품질, 정보품질, 구조적 보증, 인지도 그리고 명성은 온라인 P2P 대출 플랫폼에 대한 신뢰에 유의한 영향을 미치는 것으로 나타났다. 다음으로 인지도, 명성 그리고 지각된 위험은 대출자에 대한 신뢰와 대출의도에 유의한 영향을 미치는 것으로 나타났다. 세 번째로 신뢰경향은 대출자에 대한 신뢰에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 인지도, 명성 그리고 지각된 위험, 플랫폼 신뢰, 대출자 신뢰는 대부자의 대출의도에 직접적인 영향을 미치는 것으로 나타났다.

Keywords

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