The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Relationship characteristics of intermedia and fashion show in the Chanel collection

샤넬 컬렉션에 나타난 인터미디어와 패션쇼의 관계적 특성

  • Lee, Seulah (Dept. of Clothing & Textiles, Hanyang University) ;
  • Lee, Younhee (Dept. of Clothing & Textiles, Hanyang University)
  • Received : 2016.06.06
  • Accepted : 2016.06.27
  • Published : 2016.06.30
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Abstract

The aim of this paper is to examine relationship characteristics and the relevance there of in the context of the Chanel collection, between the contemporary fashion show viewed from the artistic side and intermedia on interaction. This study analyzed the relationship characteristics between intermedia and fashion shows by focusing on Chanel fashion shows from 2010 S/S to 2016 F/W as actual case. The results are as follow: First, participational accessibility indicates the experience of a designer and audience in active participation changing into passive participation. Second, audience immersion is represented by the perception of being involved by the audience in the place and acting. Third, conceptual symbolism is sending of messages through the designer's concept manifesting in the specific features of the design. Finally, expandability of media explains trans-boundaries in experimental attempts. It concludes that fashion show is a space where the audience can have visual as well as new knowledge and experience through multi-sensory channels. The Chanel collection which is considered a huge art project at the fashion show, showed a relationship between philosophy and the direction through season concepts and brands. The Chanel collection has brought a new experience through the convergence of communications and cultural media, such as music and art according to traditional brand image.

Keywords

References

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