Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Analysis of Design Thinking Type based on Brain Conjugation Area

두뇌활용영역에 따른 디자인 사고 유형 분석에 관한 연구

  • 석재혁 (한양대학교 테크노프로덕트디자인학과) ;
  • 한정완 (한양대학교 테크노프로덕트디자인학과)
  • Received : 2016.05.24
  • Accepted : 2016.07.20
  • Published : 2016.07.28
Download PDF
⟨ Previous Next ⟩

Abstract

This research analyzed 'esquisse', that is one of among the visual representation tools of designers in design-thinking process. They were classified into five different types(M, N, O, P, Q) and categorized about preferred type of brain dominance area based on Ned Herrmann's 'Brain 4 division theory'. By contrasting and analyzing five types of sketch tendencies and brain tendencies through Structural left -brain type(M), Emotional limbic-brain type(N), Visual right-brain type(O), Plane expressional right-brain type(P) and Text expressional right-brain type(Q), it was deduced that which utilization the designer with each brain type with various Styles and characteristics shows internally in the design thinking process can be analyzed.

본 연구에서는 디자인 사고 과정에서 디자이너의 시각적 표현도구 중 하나인 '에스키스(esquisse)'를 분석하였다. 결과물 이미지의 유사성에 근거하여 F.G.I를 통해 M, N, O, P, Q 5가지 유형으로 분류하였으며, Ned Herrmann의 두뇌 4분할 이론에 근거한 두뇌선호도검사(HBDI)를 통해 두뇌활용영역의 선호유형을 분류하였다. 분류된 5가지 에스키스 유형과 이에 따른 두뇌유형의 비교 대조분석을 통해 상관관계를 찾아내어 디자인 사고 유형을 정의하였다. 구조적인 좌뇌형(M), 감성적인 변연계형(N), 시각적인 우뇌형(O), 평면표현을 선호하는 우뇌형(P), 텍스트표현을 선호하는 우뇌형(Q)의 5가지 디자인 사고 유형을 통해 디자이너의 다양한 성향과 특징을 분석하는 것이 가능하였으며, 또한 두뇌의 결핍영역을 보완시켜 창의적인 결과물을 도출해낼 방법을 찾아내는 연구의 기틀을 마련하였다.

Keywords

Acknowledgement

Supported by : Hanyang University

References

  1. Jae-Heuck Seok & Jung-Wan Han, "A Study on the Diagnostic Method of Lineup Flow and Core Design Area to Secure Design Identity." Archives of Design Research, Vol. 27, No. 4, pp.119-133, 2014.
  2. Jae-Heuck Seok & Jung-Wan Han, "A Study on the Correlation of Design Result and Conception of Designers." Korean Society of Design Science Fall International Conference, pp.96-97, 2007.
  3. J. C. Marshall, "Hemispheric Specialization : What, How and Why." Behavioral and Brain Science, 1981.
  4. Jung-Wan Han, "The Formative Recognition of Design Variation." Korean Society for the Science of Design, Vol. 4, No. 4, pp.01-06, 2002.
  5. Seung-Woo Son, "A Study on Correlation between Design Conception Support Factor and Result of Acceptance : Evidence Formative Factor Analysis." Korea Science and Art Forum, Vol. 22, pp.185-195, 2015. https://doi.org/10.17548/ksaf.2015.12.22.185
  6. Seung-Woo Son & Jung-Wan Han, "A Study on Support Design Thinking by the Brain Conjugation Area." Korean Society of Design Science Fall International Conference, pp.76-77, 2014.
  7. Ji-Hoon Kim, "The Exploration of Design Thinking Process Using Sketch Analysis : Particular Emphasis on Industrial Design." Phd. dissertation, pp.32, KAIST, 2009.
  8. N. Herrmann, "The Whole Brain Business Book." pp.1-430, McGraw-Hill, 1996.
  9. P. D. Maclean, "A Triune Concept of the Brain and Behavior." pp.1-165, University of Toronto, 1973.
  10. Pil-Whan Heo, "The Effects of Group Creativity based on the Whole Brain Grouping." Master thesis, pp.27, Korea National University of Education, 2012.
  11. Seung-Hee Yu, Jeong-Hee Kang, "Correlation Between Critical Thinking Ability and Disposition of University Nursing Students for the Development of Convergence." Journal of Digital Convergence, Vol 13, No 6, pp.197-203, 2015. https://doi.org/10.14400/JDC.2015.13.6.197
  12. Su-Young Pi, Myung-Suk Lee, "Developing a Convergent Class Model of Augmented Reality and Art." Journal of Digital Convergence, Vol 14, No 5, pp.85-93, 2016.
  13. Se-Jin Eom, Jeong-Jin Youn, Hyoung-Jai Kim, Hee-Seung Lee, "A study on films selection of education content development for promoting pre-service early childhood teacher's creativity and personality using delphi technique." Journal of Digital Convergence, Vol 12, No 5, pp.403-413, 2014. https://doi.org/10.14400/JDC.2014.12.5.403
  14. Kyoung-Suk Moon, "Photography as a research tool for studying human psychology: Photos of friendship as an example" Journal of Digital Convergence, Vol 14, No 3, pp.337-344, 2016. https://doi.org/10.14400/JDC.2016.14.3.337
  15. Sang-Ho Han, "A Study on the Utilization of Digital Design by Three Dimensional Modeling." Journal of Digital Convergence, Vol 10, No 10, pp.447-456, 2012. https://doi.org/10.14400/JDPM.2012.10.10.447
  16. Sung-Hee Park, "Study of SW Education in University to enhance Computational Thinking." Journal of Digital Convergence, Vol 14, No 5, pp.01-10, 2016.
  17. Hwan-Soo Kang, Jin-Hyung Cho, Hee-Chern Kim, "Case Study on Capstone Design Model for Computer Engineering." Journal of Digital Convergence, Vol 14, No 5, pp.57-66, 2016. https://doi.org/10.14400/JDC.2016.14.5.57
  18. Seung-Woo Son, "A Study on Correlation between Design Conception Support Factor and Result of Acceptance : Evidence Formative Factor Analysis." Korea Science and Art Forum, Vol. 22, pp.185-195, 2015. https://doi.org/10.17548/ksaf.2015.12.22.185
  19. Seung-Woo Son, "A Study on Design Thinking Type Analysis : based on Ned Herrmann Theory." Master thesis, pp.13-19, Hanyang University, 2016.
  20. Jung-Hwan Woo & Jung-Wan Han, "A Study on the Shape of the Analysis Model Developed by Locus Tracking." Archives of Design Research, Vol. 28, No. 3, pp.131-144, 2015. https://doi.org/10.15187/adr.2015.08.28.3.131