Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Effect of Entrepreneurs' Social Network on Entrepreneurial Performance: Focusing on Moderating effect of Entrepreneurial Experience

창업가의 사회적 네트워크가 창업성과에 미치는 영향: 창업경험의 조절효과를 중심으로

  • Park, Joo Y. (Yonsei University, School of Business) ;
  • Sung, Chang Soo (Dongguk University, Technology Entrepreneurship.(Graduate School))
  • 박주연 (연세대학교 경영학과) ;
  • 성창수 (동국대학교 기술창업학과)
  • Received : 2016.05.18
  • Accepted : 2016.06.30
  • Published : 2016.06.30
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Abstract

The purpose of this study is to analyze the effect of entrepreneurs' social network on entrepreneurial performance and the moderate effect of entrepreneurial experience on the relationship between social network and entrepreneurial performance. Empirical study was conducted using survey questionnaires for entrepreneurs and path analysis was conducted using PLS method. The result of this study showed that tie strength of entrepreneurs' social network was related to productivity but creativity while network diversity was positively related to creativity but productivity. The moderate effect of entrepreneurial experience was significant on the relationship between tie strength of social network and entrepreneurial performance. This study implies the importance of entrepreneurs' social network and experience and suggests an effective social network structure for entrepreneurial success.

본 연구의 목적은 창업자의 사회적 네트워크의 유대관계의 강도와 다양성이 창업성과에 어떠한 영향을 미치는지 알아보고, 창업자의 창업 경험이 사회적 네트워크와 성과간의 관계에 미치는 영향을 알아보고자 한다. 연구의 가설 검증을 위해 창업자 및 창업기업에 종사하는 구성원을 대상으로 설문조사를 실시하였고 PLS를 통한 경로분석을 실시하였다. 실증적 연구 분석결과 사회적 네트워크의 유대정도는 생산적 성과에 직접적인 영향을 미치지만 창의적인 성과에는 영향을 미치지 않았다. 반면 사회적 네트워크의 다양성은 생산적 성과에 영향을 미치지 않지만, 창의적인 성과에 긍정적인 영향을 미치는 것으로 나타났다. 창업경험의 조절효과는 네트워크의 유대정도와 창업 성과 간의 관계에서 유의하게 나타났으며 사회적 네트워크의 다양성과 성과간의 관계에는 영향을 미치지 않는 것으로 나타났다. 본 연구 결과를 통해 창업가의 사회적 네트워크와 창업경험의 중요성을 인지하고 창업성과를 위한 효율적인 사회적 네트워크 활용을 제시하고자 한다.

Keywords

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