Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Study of the Effects of College Student's Creativity and Self-efficacy on Entrepreneurial Intention

대학생의 개인 창의성과 자기효능감이 창업의지에 미치는 영향에 관한 연구

  • Received : 2016.05.15
  • Accepted : 2016.06.26
  • Published : 2016.06.30
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Abstract

This study was conducted to research the effect of college student's creativity and self-efficacy on entrepreneurial intention. The creativity was comprised of fluency, originality, flexibility, logicality, risk-taking, and openness. The data was collected through a survey using college students as objects and 265 copies of the questionnaires were eventually. The study result was as follows. First, originality and risk-taking of the creativity appeared to have a positive effect (+) on entrepreneurial intention. On the other hand, fluency, flexibility, logicality and openness of the creativity appeared to have no effect on entrepreneurial intention. Secondly, self-efficacy appeared to have a positive effect (+) on entrepreneurial intention. The academic implications of this study were: first, under the situation of which the studies about creativity on entrepreneurship are rather inadequate, this study is carried out with respect to influential factor of creativity in regard to entrepreneurial intention, second, obtained the result that the effect of which creativity has on entrepreneurial intention varied for each characteristic of creativity. In practise, this study implies that entrepreneurial intention can be increased through practical and systematic entrepreneurship education designed for increasing creativity and self-efficacy.

본 연구는 대학생 개인 창의성과 자기효능감이 창업의지에 미치는 영향에 관하여 연구하였다. 개인 창의성은 유창성, 독창성, 도전성, 융통성, 논리성, 개방성으로 구성되었다. 전문대학교 대학생을 대상으로 설문을 통해 자료를 수집하였으며 최종 265부를 분석에 이용하였다. 연구결과는 다음과 같다. 첫째, 개인 창의성의 독창성, 도전성은 창업의지에 정(+)의 영향을 미치는 것으로 나타났다. 반면, 유창성, 융통성, 논리성, 개방성은 창업의지에 영향을 미치지 못하는 것으로 나타났다. 둘째, 자기효능감은 창업의지에 정(+)의 영향을 미치는 것으로 나타났다. 본 논문의 학문적 시사점으로는 첫째, 창업에서의 개인 창의성에 대한 연구가 부족한 상황에서 창업의지에 대한 개인 창의성의 영향요인에 대해 연구를 하였으며, 둘째, 개인 창의성이 창업의지에 미치는 영향력은 개인 창의성의 특성별로 차이가 있다는 결과를 얻었다는 것이다. 실무적으로는 개인 창의성과 자기효능감을 높이기 위한 실습형의 체계적인 창업교육을 통해 창업의지를 높일 수 있음을 시사하고 있다.

Keywords

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