Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Survey of Maternity wear Purchasing Status in Pregnant Women

임산부의 임부복 구매 실태

  • Oh, Hee-Kyoung (Dept. of Organic Material & Fiber Engineering, Soongsil University)
  • 오희경 (숭실대학교 유기신소재 파이버공학과)
  • Received : 2016.07.08
  • Accepted : 2016.08.27
  • Published : 2016.08.31
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Abstract

The purpose of this study is to most appropriately develop maternity wear according to the preferences of specific age groups of pregnant women. The specific age groups were women in their twenties, early thirties, and late thirties. This survey was conducted in the metropolitan area around Seoul, South Korea through a questionnaire given to 150 pregnant women. The study found that pregnant women purchased significantly cheaper clothes after their pregnancy than before. The participants responded that they mostly bought clothes using the Internet, but they also reported many instances of returning the clothes due to fit and sizing. It was shown that women in their twenties tended to consider the price, design, and activity more than women in their thirties when purchasing maternity wear. The study showed that pregnant women tended to wear maternity wear from early in the pregnancy-preferring leggings, one-piece dresses, pants, shirts, briefs, and bras with the girdle on the outside. More women in their late thirties purchased maternity support belts than younger age groups. In any case, in purchasing maternity wear, clothing features that the respondents focused on were comfort, functionality, fit, the covering of their body changes, and fashion. Still, many respondents 35 years and older reported more interest in safety rather than fashion in comparison to the responses of respondents under the age of 35.

Keywords

References

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