Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Mobile Web-toon Application Service Usability Study -Focus on Naver Web-toon and Lezin Comics-

모바일 웹툰 애플리케이션 서비스 사용성 연구 -네이버 웹툰과 레진 코믹스를 중심으로-

  • Ha, Joohyung (Dept. of Digital Media Design, International Design School for Advanced Studies, Hongik University) ;
  • Kim, Seung-in (Digital Media Design, International Design School for Advanced Studies, Hongik University)
  • 하주형 (홍익대학교 국제디자인전문대학원) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Received : 2016.06.07
  • Accepted : 2016.09.20
  • Published : 2016.09.28
Download PDF
⟨ Previous Next ⟩

Abstract

Web-toon is provided to users in the form of Web-toon and The users are steadily rising and increasing amount of using time until today. Web-toon has become a popular pastime among smartphone users. Therefore, when providing services, Web-toon application should be made with an appropriate system so that it can be easily used, and considering problems that users may have while using the application, it should help users have better experiences. With Naver Web-toon and Lezin Comics as subjects, user experiences of teenagers were analyzed with questionnaires based on Honeycomb model of Peter Morville. The score of Naver Web-toon was higher than Lezin Comics after user experience assesment, and usability and accessibility as important factors turned out to be influential to teen-aged users who use Web-toon services.

만화가 웹툰이라는 형태로 사용자들에게 제공되기 시작하면서 현재까지 그 사용자들은 꾸준히 증가하고 사용 시간도 증가하고 있다. 웹툰은 스마트폰을 사용하는 사용자들이 취미로 이용하는 중요한 수단이 되어가고 있다. 그래서 웹툰 애플리케이션은 사용자에게 서비스를 제공하면서 사용자가 항상 편리하게 쓸 수 있도록 시스템을 고려해야하고 사용자들이 사용하면서 겪는 문제점들을 항상 인지하여 더 나은 사용자 경험을 할 수 있도록 해야 한다. 이 연구의 대상인 네이버 웹툰과 레진 코믹스를 대상으로 피터 모빌의 허니콤 모델을 기반으로 하여 설문지를 설계하고 10대를 대상으로 사용자 경험을 분석하였다. 네이버 웹툰이 레진 코믹스보다 사용자 경험 평가에서 높은 점수가 나왔으며 10대 사용자들이 웹툰 서비스를 이용하는 데 있어서 중요한 요소는 사용성과 접근성이 큰 영향을 미치는 것으로 나타났다.

Keywords

References

  1. Web-toon is compound word between Web and Cartoon. It is Cartoon that can watch on the internet platform as being digitalization. "KT management of economy laboratory", Revolution of Web-toon platform and future of Korea Web-toon, 2013, P.5
  2. KT management of economy laboratory, "Revolution of Web-toon platform and future of Korea Web-toon", 2013, P.16
  3. Donghwan-Kim, Sunghwan-Bae, Jihyun-Lee, "UX Design as recognize the Story telling", A-con, 2011
  4. http://www.kgmaeil.net/detail.php?number=58020
  5. DOI: http://www.digieco.co.kr/KTFront/report/report_issue_trend_view.action?board_seq=8218&board_id=issue_trend
  6. DOI: http://www.digieco.co.kr/KTFront/report/report_issue_trend_view.action?board_seq=9853&board_id=issue_trend#
  7. Park Seok-Hwan, "Policy Recommendation for Promoting Korean Webtoon Ecosystem", The Korean Journal of animation, Vol.11, No.3, P.65-81, 2015
  8. Song, Jung-Eun, "Considerations on the functionality and promotion of webtoon-marketing", The Journal of Culture Contents, Vol.4, No.4, P.33-61, 2014
  9. Kim, Soo-Hwan, "The New Structure of Feeling in Webtoon", Trans-Humanities, Vol.4, No.2, P.101-123, 2011
  10. Ko, Eunnarae, Kim, Hyoyong, "A Study on the development of webtoon and app-toon in smart media era", The Animation Society of Korea, Vo.10, No.10, P.47-50, 2012
  11. Young Jae Kim, "Webtoon Producer's Business Model, The Korean Journal of animation", Vol.11, No.3, .7-26, 2015
  12. Hong, Eun Jung, Um, Joo Hee, "Analysis of structural relation among Webtoon UX characteristics and user immersion and satisfaction, Journal of digital design", Vol.15, No.4, P.293-306, 2015
  13. Mideum Choi, Bum Soo Chon, "The Influence of Motivation to Use and Key Components of Webtoon on User Satisfaction", Studies of broadcasing Culture, Vol.26, No.2, P.93-120, 2014
  14. Seung Jin LEE, "A Study on Evolution/Expansion Model of Cartoon OSMU : Focusing on 'Misaeng', The Korean Journal of animation)", Vol.11, No.2, P.70-84, 2015
  15. Seung-Jin Lee, "Study on the measurement of value in webtoon as the source of webtoon : Focusing on the connectivity index in webtoon", The Animation Society of Korea, Vol.13, No.13, P.36-37, 2013
  16. Jeong Kee Park, "A study on Visual Regime based on Media Integrated Cultural Contents - Focusing on Interactive Webtoon", KOREA SCIENCE & ART FORUM, Vol.15, No.15, P.249-260, 2014
  17. Chang-wan Han, Hyun-ji Jun, "Function & Effect Study on Blackmarket of Comics Using Webtoon Free Service", The Korean Journal of animation, Vol.7, No.11, P.76-87, 2011
  18. Kenneth Chi Ho Kim, "Study of Synergy Model on Expanded Businesses from Webtoon", The Korean Journal of animation, Vol.11, No.3, P.27-43, 2015
  19. Chae, Jung-Hwa, Han, "Chang-Wan, Lee, Yeong-Ju, The Effects of Webtoon User's Perceived Usability and Interactivity on Service Satisfaction and Willingness to Pay", Korean Society of Cartoon and Animation Studies, Vol.38, No.38, P.259-286, 2015 https://doi.org/10.7230/KOSCAS.2015.38.259
  20. MyounJae Lee, "A Game Design for IoT environment", Journal of the Korea Convergence Society, Vol. 6, No. 4, pp. 133-138, 2015. https://doi.org/10.15207/JKCS.2015.6.4.133
  21. Myeong-Ho Lee, "A Study on N-Screen Convergence Application with Mobile WebApp Environment", Journal of the Korea Convergence Society, Vol. 6, No. 2, pp. 43-48, 2015. https://doi.org/10.15207/JKCS.2015.6.2.043