Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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Effects of Social Factors and Game Factors on Commitment of Mobile Social Network Games(M-SNG)

사회적 요인과 게임적 요인이 모바일 소셜 네트워크 게임 몰입에 미치는 영향

  • HAN, Ju-Young (Department of Management, Graduate School, Kyung Hee University) ;
  • LEE, Sae-Bom (KCU Research Center, KC University) ;
  • LEE, Sang-Chul (Department of Business Administration, KC University) ;
  • SUH, Yung-Ho (School of Management, Kyung Hee University)
  • 한주영 (경희대학교 일반대학원 경영학과) ;
  • 이새봄 (KC대학교 KCU학술연구소) ;
  • 이상철 (KC대학교 경영학부) ;
  • 서영호 (경희대학교 경영대학)
  • Received : 2016.06.01
  • Accepted : 2016.08.22
  • Published : 2016.09.30
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Abstract

Purpose: The purposes of this study are (1) to examine why users commit to M-SNG and (2) to understand what factors impact M-SNG users' enjoyment, motivation and commitment. Methods: We use a questionnaire survey to collect 190 data on users' perception on M-SNG. we also use a structural equation modeling method with Smart PLS 3.0 Results: Playfulness, design aesthetics, competition and social identity are found to be statistically significant factors affecting enjoyment and motivation. Also, enjoyment and motivation are found to be statistically significant factors affecting commitment. Conclusion: We suggest three points of view as game factors, socio-game factors, and social factors. Game factors are more important than other factors. Also, enjoyment is a more powerful factor than motivation in affecting user's commitment to using M-SNG.

Keywords

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