Journal of Digital Contents Society (디지털콘텐츠학회 논문지)

Digital Contents Society (한국디지털콘텐츠학회)
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A study on the internal reputation factors affecting the job satisfaction: Focusing on big data analysis in the social media for corporation reputation

직무만족도에 영향을 미치는 내부평판 요인에 관한 연구: 기업정보 제공 소셜 미디어 빅데이터를 중심으로

  • Seo, Woon-Chae (Korea University Graduate School of Information Security, Master course of Big Data Application and Security) ;
  • Kim, Hyoung-Joong (Korea University Graduate School of Information)
  • Received : 2016.08.01
  • Accepted : 2016.08.31
  • Published : 2016.08.31
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Abstract

The purpose of this study is to analyze the internal reputation factors that affect the job satisfaction by big data analysis in the social media for corporate reputation and verify the difference between large corporations and small-medium corporations for each factor of internal reputation. The result showed 'Salaries and Benefits' is a major factor that affects the job satisfaction for all research corporations, 'Senior Management' is a major factor for large corporations, and 'Salaries and Benefits' is a major factor for small-medium corporations. As for the difference factors of large corporations and small-medium corporations are 'Job Satisfaction', 'Salaries and Benefits', and 'Work-life Balance'. Unstructured data analysis shows some interesting features to be studied further.

본 연구는 기업정보 제공 소셜미디어 나타난 빅데이터 분석을 통해 전 현직 구성원의 직무 만족도에 영향을 미치는 내부평판 요인과 각 평판 요인별로 대기업과 중소기업간의 차이가 있는지를 분석하였다. 연구 결과 전체적으로는 '복지 및 급여'가 가장 큰 영향을 미치는 요인으로 확인되었으며, 대기업에서는 '경영진' 항목이, 중소기업에서는 '복지 및 급여' 항목이 가장 큰 영향을 미치는 요인으로 분석되었다. 대기업과 중소기업간 차이를 분석한 결과 '직무만족도', '복지 및 급여', '업무와 삶의 균형' 항목이 두 집단간에 통계적으로 유의미한 차이가 있는 수준에서 대기업 평균이 높은 것으로 확인되었으나, 정성적인 평가 내용이 포함된 비정형데이터 분석 결과 '직무만족도'와 '업무와 삶의 균형' 항목에 대한 만족도 비율은 중소기업이 높은 것으로 나타났다. 동 연구는 기존 평판 연구에서 활용된 설문이나 실험연구 방식이 아닌 소셜 미디어에 나타난 빅데이터 분석을 통해 직무만족도와 그 요인에 대한 연구라는 점에서 의의를 갖는다.

Keywords

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