Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
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Innovation Strategy For New Product Development Process by Indicative Planning & QM Tools

유도계획과 QM 도구들을 활용한 신제품 개발과정의 혁신 전략

  • Ryu, Ji-Hyun (Department of Consulting, Graduate School Kumoh National Institute of Technology) ;
  • Jung, Tae Wook (School of Industrial Engineering, Kumoh National Institute of Technology) ;
  • Song, In-Cheol (School of Industrial Engineering, Kumoh National Institute of Technology) ;
  • Oh, Hyun-Seung (Dept. of IME, Hannam University) ;
  • Lee, Sae-Jae (School of Industrial Engineering, Kumoh National Institute of Technology) ;
  • Cho, Jin-Hyung (School of Industrial Engineering, Kumoh National Institute of Technology)
  • 유지현 (금오공과대학교 컨설팅대학원) ;
  • 정태욱 (금오공과대학교 산업공학부) ;
  • 송인철 (금오공과대학교 산업공학부) ;
  • 오현승 (한남대학교 산업경영공학과) ;
  • 이세재 (금오공과대학교 산업공학부) ;
  • 조진형 (금오공과대학교 산업공학부)
  • Received : 2017.09.21
  • Accepted : 2017.12.22
  • Published : 2017.12.31
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Abstract

The new businesses started by the companies usually results in being unsuccessful. The main reasons for that are either aiming targeting wrong customers, unsatisfaction of customers' requesting quality standards, or taking wrong actions against the competitors in the market. Therefore, companies should aim the targets for the newly developing products based on the fulfilling values for the customers when they start the new businesses, and should take good cares for risk managements at the each step of the new business to prevent the failure in advance. In addition to that, the companies starting new businesses not only need to take the customers attributes (CA) into account, but they also should apply the new technologies as one system to initiate a new business to satisfy the basic wants of the customers. This article suggests the New Product Development Pursuing Model using the Indicative Planning methodology and the Quality Management tools. The New Product Development Pursuing Model would be completed by the following steps as below; 1. Drawing the CTQ (Critical To Quality) for setting up the new product development objectives by : i) using the VOC (Voice Of Customers) obtained by the QFD (Quality Function Deploypment) if the market is mature, ii) applying AHP (Analytic Hierarchy Process) to information in the QIS (Quality Information System) if the market is unmature to get enough need information of the customers. 2. Risk Management in NPD : The NPD pursuing model consisted of the IP (indicative planning) is suggested not by the process of top-down-way mandatory planning process, but by the tools used in the administrative science and economic fields, namely by governance. The companies could apply innovative methodology for new products development processes to fulfil the customers satisfaction in the fields, through the CA (Contingency Approach) of the NPD (New Product Development) process.

Keywords

References

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