Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the User Perception in Fashion Design through Social Media Text-Mining

소셜미디어 텍스트마이닝을 통한 패션디자인 사용자 인식 조사

  • An, Hyosun (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Park, Minjung (Dept. of Fashion Industry, Ewha Womans University)
  • 안효선 (이화여자대학교 의류학과) ;
  • 박민정 (이화여자대학교 의류산업학과)
  • Received : 2017.07.28
  • Accepted : 2017.09.28
  • Published : 2017.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study seeks methods to analyze users' perception in fashion designs shown in social media using textmining analysis methods. The research methods selected 'men's stripe shirts' as subjects and collected texts related to the subject mainly from blogs. Texts from 13,648 posts from November 1st, 2015 to October 31st, 2016 were analyzed by applying the LDA algorithm and content analysis. As a result, the wearing status per season and subjects of men's stripe shirts were derived. Across the entire period, the main topics discussed by users to be pattern, customized suits, brands, coordination and purchase information. In terms of seasons, spring time showed the sharing of information on coordinating daily looks or boyfriend looks, and during the winter season the information shared were about shirts suitable for special occasions such as job interviews and stripe shirts that match suits. The study results showed that text-mining analysis is capable of analyzing the context and provide a user-centered index responding to demands newly mentioned by users along with the rapid changes in fashion design trends.

Keywords

References

  1. An, H., & Lee, I. (2016). Current status of Korean fashion design sensibility evaluation methods and their application overseas. Journal of the Korean Society of Clothing and Textiles, 40(4), 660-668. doi:10.5850/JKSCT.2016.40.4.660
  2. Barakol. (2016, April 8). 20대 남자쇼핑몰 룩파인 봄코디는 여기서하자! [Look-fine shopping mall. spring cody from here!]. NAVER Blog. Retrieved April 20, 2017, from http://blog.naver.com/berakol/220677837624
  3. Blei, D. M. (2012). Probabilistic topic models. Communications of the ACM, 55(4), 77-84. doi:10.1145/2133806.2133826
  4. Blei, D. M., & Lafferty, J. D. (2009). Topic models. In A. Srivastava & M. Sahami (Eds.), Text mining: Classification, clustering, and applications (pp. 71-94). Boca Raton, FL: CRC Press.
  5. Blei, D. M., Ng, A. Y., & Jordan, M. I. (2003). Latent dirichlet allocation. Journal of Machine Learning Research, 3(Jan), 993-1022.
  6. Bloem, J., ven Doorn, M., Duivestein, S., van Manen, T., & van Ommeren, E. (2012). VINT research report (2) of 4: Big Social - Predicting behavior with Big Data. ict Books. Retrieved June 1, 2017, from https://www.ict-books.com/topics/vint-report-big-data-2-lowres-pdf-en-info
  7. Callon, M., Courtial, J. P., Turner, W. A., & Bauin, S. (1983). From translations to problematic networks: An introduction to co-word analysis. Social Science Information, 22(2), 191-235. doi:10.1177/053901883022002003
  8. Chemudugunta, C., Smyth, P., & Steyvers, M. (2007). Modeling general and specific aspects of documents with a probabilistic topic model. Proceedings of the 19th International Conference on Neural Information Processing Systems, Cananda, 241-248.
  9. Choi, S. K. (2014). Consumer evaluation on visual sensibility of stripe pattern shirts - Focusing on separation coloration -. Journal of the Korea Fashion & Costume Design Association, 16(2), 71-80.
  10. Comkjs30. (2016, April 17). 잠뱅이 신상품 보러 잠뱅이 매장 NC백화점 방문했어요! [Visited the NC department store in Jambang for new products!]. NAVER Blog. Retrieved April 20, 2017, from http://blog.naver.com/comkjs30/220685739992
  11. Fly5243. (2016, March 22). 프라다셔츠 댄디한 봄날의 멋을 자랑하는 남자셔츠 style [Prada shirt for boasts a dandy springtime style]. Daum Blog. Retrieved April 20, 2017, from http://blog.daum.net/fly5243/674
  12. Gkgk4532. (2016, June 11). [신림맞춤정장] 루쏘소에서 맞춤셔츠 후기!! [[Shinrim customized formal suit] Customized shirt review at Russo!!]. NAVER Blog. Retrieved April 20, 2017, from http://blog.naver.com/gkgk4532/220733009142
  13. Greenwood, M. F., & Murphy, K. M. (1978). Fashion innovation and marketing. New York, NY: Macmillan.
  14. Hanwha Chemical. (2016, March 3). 면접에서 자꾸 떨어져? 면접관을 사로잡는 필승 비법! [Stay away from the interview? How to win the interview!]. Hanwha Chemical. Retrieved June 20, 2017, from http://www.chemidream.com/1142
  15. Kang, M. (2017, January 18). 중국 패션시장, 온라인 중심 트렌드 확산 [Chinese fashion market, online-oriented trend is spreading]. KOTRA. Retrieved June 1, 2017, from http://news.kotra.or.kr/user/globalBbs/kotranews/4/globalBbsDataView.do?setIdx=243&dataIdx=156642
  16. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. doi:10.1016/j.bushor.2009.09.003
  17. Kim, D., Kim, S., Na, E. Y., Shim, Y., Lee, S. W., Lee, J. S., Chang, B. H., Jin, D. Y., Choi, S. K., & Choi, J. H. (2014). 소셜미디어 [Social media]. Seoul: CommunicationBooks.
  18. Kim, S. Y. (2016, March 14). "인공지능이 제4의 산업혁명" ["Forth industrial revolution of artificial intelligence"]. Chosun Biz. Retrieved April 20, 2017, from http://biz.chosun.com/site/data/html_dir/2016/03/13/2016031302067.html
  19. Korea Internet & Security Agency, & KT Business Management Institute. (2016). 2017년 인터넷 10대 이슈 전망 [Predictions for 10 internet issues in 2017]. KISA. Retrieved April 20, 2017, from http://www.kisa.or.kr/public/library/etc_View.jsp?regno=022279
  20. Kong, J. H., & Kwon, Y. A. (2013). Effect of stripe pattern for men's shirts on emotion. Korean Journal of the Science of Emotion & Sensibility, 16(1), 65-74.
  21. Lee, O. J., Park, S. B., Chung, D., & You, E. S. (2014). Movie box-office analysis using social big data. The Journal of the Korea Contents Association, 14(10), 527-538. doi:10.5392/JKCA.2014.14.10.527
  22. Lee, J. M., & Rha, J. Y. (2015). Exploring consumer responses to the cross-border e-commerce using text mining. Journal of Consumer Studies, 26(5), 93-124.
  23. Lklove052. (2016, April 22). 빈티나누나의 첫번째 무료나눔 이벤트:-) [Vintina sisters' first free sharing event:-)]. NAVER Blog. Retrieved April 20, 2017, from http://blog.naver.com/lklove052/220690349029
  24. Lux7993. (2016, September 2). 남성스트라이프셔츠, 봄, 가을에 편안하게 입기 좋아요 [Men's striped shirts, comfortable to wear in spring and autume]. NAVER Blog. Retrieved April 20, 2017, from http://blog.naver.com/lux7993/220802843861
  25. Miner, G., Elder, J., Fast, A., Hill, T., Nisbet, R., & Delen, D. (2012). Practical text mining and statistical analysis for non-structured text data applications. Waltham, MA: Elsevier.
  26. Mimi jin43. (2016, April 18). 2016 남자봄데일리룩 [2016 man spring daily look]. NAVER Blog. Retrieved April 20, 2017, from http://blog.naver.com/mimijin43/220686854189
  27. O'Connor, B., Balasubramanyan, R., Routledge, B. R., & Smith, N. A. (2010). From tweets to polls: Linking text sentiment to public opinion time series. Proceedings of the Fourth International AAAI Conference on Weblogs and Social Media, USA, 122-129.
  28. O'Connor, C. (2015, April 4). Men's spring/summer 2015 fashion trend: Statement stripes. FashionBeans. Retrieved April 20, 2017, from http://www.fashionbeans.com/2015/mens-ss15-fashion-trend-statement-stripes
  29. Pupu1717. (2016, February 16). 정장 더욱 멋있게 입을 수 있는 방법!! [How to wear a more fashionable suit!!]. NAVER Blog. Retrieved April 20, 2017, from http://blog.naver.com/pupu1717/220628174520
  30. Samsung Fire RC. (2016, March 25). 직장인 생활 TIP, 상반기 취업시즌! 남.여 면접 스타일링 TIP을 사수하라! [Tip for working life, first half employment season! man and woman interview styling tips!]. 삼성화재 RC 공식블로그 [Samsung Fire RC Official Blog]. Retrieved June 20, 2017, from http://rcblog.samsungfire.com/220663427335
  31. Skyabcde. (2016, April 9). 롯데아울렛 고양터미날점 잠뱅이 상설매장 리뷰! [Lotte outlet Goyang terminal jambang store reviews!]. NAVER Blog. Retrieved April 20, 2017, from http://blog.naver.com/skyabcde/220679081056
  32. Smartbargain. (2016, April 22). [루이자비아로마] Pre-Summer 이벤트 추가 30% 할인 아크테릭스 꼼데 가르송외 [[Louisabiaroma] Pre-summer event additional 30% discount arcteryx comma et al]. NAVER Blog. Retrieved April 20, 2017, from http://blog.naver.com/smartbargain/220690329053
  33. Songkk87. (2016, April 7). CJ몰 청춘페스티벌 입장권 할인판매와 이벤트 소식! [CJ mall youth festival ticket sale and event news!]. NAVER Blog. Retrieved June 20, 2017, from http://blog.naver.com/songkk87/220676736683
  34. Sunshine-consultant. (2016, June 14). 패션피플이 되고 싶다면 주목! 2016 S/S 패션 트렌드 [If you want to become a fashion people, pay attention! 2016 S/S fashion trend]. Daum Blog. Retrieved April 20, 2017, from http://blog.daum.net/cenarcle77/100
  35. Tirunillai, S., & Tellis, G. J. (2014). Mining marketing meaning from online chatter: Strategic brand analysis of big data using latent dirichlet allocation. Journal of Marketing Research, 51(4), 463-479. doi:10.1509/jmr.12.0106
  36. Vosen, S., & Schmidt, T. (2011). Forecasting private consumption: survey-based indicators vs. Google trends. Journal of Forecasting, 30(6), 565-578. doi:10.1002/for.1213
  37. Walther, J. B. (1992). Interpersonal effects in computer-mediated interaction: A relational perspective. Communication Research, 19(1), 52-90. doi:10.1177/009365092019001003
  38. Wasserman, S., & Faust, K. (1994). Social network analysis: Methods and applications. Cambridge: Cambridge University Press.
  39. 1004mamma. (2016, April 26). 일산 덕이동 르꼬꼬 골프 매장 방문기 및 이벤트 [Ilsan Duckidong Lecocco golf shop visit and events]. NAVER Blog. Retrieved April 20, 2017, from http://blog.naver.com/1004mamma/220693737713