Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Exploring the Management Component of Rural Small Business in the 6th Industry at Each Stage of Growth

6차산업 경영체 성장단계별 핵심경영요소 탐색

  • Kim, Jung-Tae (Faculty of Regional Development, College of Industrial Science, Kongju National University)
  • Received : 2017.10.12
  • Accepted : 2017.12.28
  • Published : 2017.12.31
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Abstract

This study aims to identify the characteristic variables of businesses that would impact the choice of their type in the 6th industry and analyze how they work. To this end, this study analyzed data of 752 businesses certified as belonging to the 6th industry in 2015 through the classification and regression tree (CART) algorithm in decision tree analysis. The results of analysis showed that the type of agricultural product processing affected shaping the type of the 6th industry at the early stage of growth while the type of agricultural product processing, the type of service, region and sales volumes at the stage of growth and service strategy and the type of agricultural product processing at the stage of maturity. These findings empirically identified key business factors that could support businesses in the 6th industry at each stage of growth and presented a direction forward for support of the 6th industry.

본 연구는 6차산업 경영체의 성장단계별 유형특징을 살펴보고, 각 단계별 경영전략의 핵심요소를 찾는데 목적을 두었다. 2015년 6차산업으로 인증된 752개 경영체 자료를 의사결정나무구조 분석의 CART 알고리즘으로 분석하였다. 분석결과 6차산업 유형결정에 초기 성장단계에서는 농산물가공유형, 성장기에는 농산물가공유형, 서비스유형, 지역, 매출액이 작용하고, 성숙기에는 서비스전략, 농산물가공유형이 작용하였다. 이 같은 결과는 6차산업 경영체의 성장단계별 지원될 핵심적 경영요소를 실증적으로 규명하여, 6차산업 지원방향을 제시하고 있다.

Keywords

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