Journal of the Korea Institute of Information and Communication Engineering (한국정보통신학회논문지)

The Korea Institute of Information and Commucation Engineering (한국정보통신학회)
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User satisfaction analysis for layer-specific differences using the IoT services

IoT 서비스를 사용하는 사용자 계층별 차이에 대한 만족도 분석

  • Park, Chong-Woon (Department of U-City IT Convergence Urban Policy, Hansei University Graduate School) ;
  • Kwon, Chang-Hui (Department of U-City IT Convergence Urban Policy, Hansei University Graduate School)
  • Received : 2016.09.20
  • Accepted : 2016.10.17
  • Published : 2017.01.31
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Abstract

Since 2010, SNS was holding the explosive spread of smartphones has created a place of public advertising platform, and it entered the Internet of Things (IoT) is born gradually countdown of the era came to us already. In utilizing a variety of location-based services IoT services (beacon, O2O) The focus of this paper to analyze the differences in satisfaction with the oil layer by experienced users of what is being used. We consider the type and overall utilization of the concepts typical IoT service in the current service is made to expand the contents of the paper. Hypothesis was reconstructed ease, attractiveness, a survey reliability, value four kinds of models, called Honeycomb UX, User Experience Honeycomp Peter Mobil. Company that provides the service IoT in this study are expected to be used as basic data to help provide a more accurate personalized service according to the user's satisfaction difference.

2010년 이후 스마트폰의 폭발적 보급이 탄생시킨 SNS가 대중의 광고 플랫폼으로 자리 잡고 있으며, 사물인터넷(IoT)시대의 탄생이 단계적으로 초읽기에 들어간 것이 우리에게 이미 다가와 있다. 이에 위치기반 서비스를 활용한 다양한 IoT 서비스(비콘, O2O)가 활용되고 있는 것에 대한 유 경험 사용자들의 계층별 차이에 대한 만족도를 분석하는데 본 논문의 초점을 둔다. 논문의 내용을 전개하기 위하여 현재 서비스가 이루어지고 있는 대표적 IoT서비스의 종류와 전체적 활용 개념을 고찰한다. 가설은 피터모빌의 User Experience Honeycomp이라고 불리우는 UX벌집모형에서 용이성, 매력성, 신뢰성, 가치성 4가지로 설문을 재구성하였다. 본 연구에서 IoT 서비스를 제공하는 기업은 사용자의 만족도 차이에 따라 보다 정확한 맞춤형 서비스를 제공하는데 도움이 되는 기초자료로 활용이 될 수 있을 것으로 기대된다.

Keywords

References

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