Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Analysis of the effect of the mention in SNS on the result of election

SNS의 관심도가 선거결과에 미치는 영향 분석

  • Choi, Eun-Jung (Dept. of Information Security, Seoul Women's University) ;
  • Choi, Sea-Won (Dept. of Information Security, Seoul Women's University) ;
  • Lee, Se-Yeon (Dept. of Information Security, Seoul Women's University) ;
  • Kim, Myhung-Joo (Dept. of Information Security, Seoul Women's University)
  • 최은정 (서울여자대학교 정보보호학과) ;
  • 최세원 (서울여자대학교 정보보호학과) ;
  • 이시연 (서울여자대학교 정보보호학과) ;
  • 김명주 (서울여자대학교 정보보호학과)
  • Received : 2016.12.30
  • Accepted : 2017.02.20
  • Published : 2017.02.28
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Abstract

As individual opinions are expressed and discussed through SNS, SNS is used as a new basis to estimate the direction of public opinion. This change also appears in election. So many voters state their views through SNS, so that candidates utilize it as a new space for communication. In this paper, positive mention in SNS were collected and analysed in the course of the election of Korean 20th Congressman, to understand how the mention on election in SNS affects the result of election. This result was compared with the traditional survey on public opinion, to find out which one more corresponds to the result. In conclusion, mention in SNS coincide more with the result of elelction than the traditional survey.

SNS(Social Network Service)를 통해 개인의 의견을 표현하거나 논의가 이루어짐에 따라 SNS는 여론의 방향을 판단할 수 있는 새로운 근거로 사용되고 있다. 이러한 변화는 선거에서도 나타나고 있는데, 다수의 유권자들의 SNS를 통해 다양한 의견을 개진하기 때문에 후보자도 새로운 소통의 장으로 활용하고 있다. 본 논문에서는 선거에 대한 SNS 상의 관심 정도가 실제 선거결과에 어떠한 영향을 미치는지 알기 위해서 우리나라 20대 국회의원 선거과정에서의 SNS 관심도를 수집하고 분석하였다. 이러한 결과를 전통적인 여론조사 결과와 비교하여 어느 것이 더 결과를 잘 예측했는지 비교해 보았다. 결론적으로 전통적인 여론조사보다는 SNS관심도가 선거결과에 더 일치하였음을 알 수 있었다.

Keywords

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