Abstract
This research suggests a new idea conception method for creative thinking to develop a creative fashion design. The common characteristics of the design area, the unique characteristics of the fashion design, and idea conception method for creative thinking were analyzed and reviewed to develop a creative fashion design research model. Based on this, the fashion design research model was planned through an attempt to graft a new idea conception method on an existing method to utilize the advantage of it suitable for fashion design characteristics and designated as an idea conception method for a creative fashion design research model. We developed 10 designs with a full awareness of the research model steps; subsequently, the effectiveness was confirmed through the evaluation phase of the research model that utilized the idea conception method. This research has significance in that the research model utilizing idea conception method that rarely addressed in precedent research was developed with the idea conception method as a research subject by drawing the characteristics for an idea conception of fashion design and new approach was tried that emphasized the advantages of the existing method.