The Journal of the Korea institute of electronic communication sciences (한국전자통신학회논문지)

Korea Institute of Electronic Communication Science (한국전자통신학회)
권호 표지
DOI QR코드

DOI QR Code

The Differences of Sharing and Use Intention of SNS Tourism Information according to the Level of Trust and Satisfaction

SNS 관광정보의 신뢰 및 만족수준에 따른 정보공유 및 사용의도 차이

  • 곽대영 (남서울대학교 관광경영학과)
  • Received : 2016.11.08
  • Accepted : 2017.02.24
  • Published : 2017.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

The objective of this study is to suggest useful directions to the companies providing tourism information through SNS and the related service providers through investigating differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction. To achieve the objective, as a conceptual framework of the study, the literature on 'trust and satisfaction about SNS tourism information' and 'information sharing and use intention' were reviewed, and the empirical studies on the perception of the people who experienced the service was conducted. The findings showed that there were differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction

본 연구는 SNS 관광정보의 신뢰와 만족수준에 따른 사용자의 정보공유 및 이용의도의 차이를 조사, 분석함으로써 SNS를 통해 관광정보를 제공하는 회사들과 관련 서비스 운영자들에게 시사점을 제공하고자 하였다. 이를 위해, 문헌연구를 통해 SNS 관광정보에 대한 사용자의 신뢰와 만족, 관광정보의 공유의도 및 사용의도에 대한 선행연구들을 조사하고, 표본조사법을 통해 SNS 관광정보 이용경험자들의 의견을 수집, 통계적 분석을 실시하였다. 분석결과, SNS 관광정보의 신뢰와 만족수준에 따라 사용자의 정보공유 및 사용의도에 모두 차이가 있는 것으로 나타나, SNS를 통해 관광정보를 제공하는 기업들 및 서비스 제공자들에게 이와 관련한 시사점을 제시하였다.

Keywords

References

  1. The Herald Business, "Jack, are you ready to save Twitter ?," Newspaper Article, Oct. 2015.
  2. D. Mcknight, L. Cummings, and N. Chervany, "Initial Trust Formation in New Organizational Relationship," Academy of Management Review, vol. 23, no. 3, 1998, pp. 473-490. https://doi.org/10.5465/amr.1998.926622
  3. D. Kim, "In Online Environment, Asymmetric Impact of Trust and Distrust Act on Purchase Intention," The e-Business Studies, vol. 10, no. 3, 2009, pp. 371-394. https://doi.org/10.15719/geba.10.3.200909.371
  4. H. Hunt, CS/D-Overview and Future Research Direction in Conceptualization & Measurement of Consumer Satisfaction and Dissatisfaction. Cambridge, MA: Marketing Science Institute, 1977.
  5. F. Wang and M. Head, "How can the Web Help Build Customer Relationship? An Empirical Study on e-tailing," Information Management, vol. 44, no. 2, 2007, pp. 115-129. https://doi.org/10.1016/j.im.2006.10.008
  6. T. Kim, S. Jung, and K. Lee, "The Effect of Social Network Service Tourism Information Quality on Information Trust, Information Satisfaction and Knowledge Sharing," J. of Hospitality & Tourism Studies, vol. 15, no. 4 2013, pp. 1-23.
  7. H. Park, J. Choi, H. Jeong, and Y. Kim, "The Analysis on Tourists' Use Intention of Social Network Service Quality: Mediating Roles of Trust and Satisfaction," J. of Hospitality & Tourism Studies, vol. 14, no. 1, 2012, pp. 82-98.
  8. W. Cho and I. Chan, "Social Network, Social Trust and Shared Goals in Organizational Knowledge Sharing," Information & Management, vol. 45, no. 7, 2002, pp. 458-185. https://doi.org/10.1016/j.im.2008.06.007
  9. D. Lee and H. Park, "The effect of individual psychological and social motivation factor on information sharing intention through social media," J. Internet Electronic Commerce Research, vol. 11, no. 2, 2011, pp. 1-21. https://doi.org/10.1007/s10660-010-9071-z
  10. X. Zhang and S. Ceon, "A Study on the Effect of SNS Tourism Information Characteristics on Spread, Trust and Tourism Attraction Preference: focusing on Chinese tourist visiting Korea," Tourism Research, vol. 39, no. 4, 2014, pp. 25-45.
  11. H. Oh, "Diner's Perception of Quality, Value, and Satisfaction," Cornel Hotel and Restaurant Administration Quality, June, 2000.
  12. H. Park, J. Park, J. Lee, and Y. Kim, "The Analysis on Relationship among Characteristics of Mobile Tourism Information Service, Experience Value and Usage Intention through Trust and Satisfaction," J. of Hospitality Administration, vol. 20, no. 1, 2011, pp. 245-265.
  13. L. Crosby, K. Evans, and D. Cowles, "Relationship Quality in Services Selling: an Interpersonal Influence Perspective," J. of Marketing, vol. 54, no. 7, 1990, pp. 68-81. https://doi.org/10.2307/1251817
  14. C. Moorman, R. Deshpadne, and G. Zaltman, "Factors Affecting Trust in Market Research Relationships," J. of Marketing, vol. 57, no. 1, 1993, pp. 81-101. https://doi.org/10.2307/1252059
  15. Z. Deng, Y. Lu, K. Wei, and J. Zhang, "Understanding Customer Satisfaction and Loyalty: An Empirical Study of Mobile Instant Messages in China," Int. J. of Information Management, vol. 30, 2010, pp. 289-300. https://doi.org/10.1016/j.ijinfomgt.2009.10.001
  16. H. Lin, "Effects of Extrinsic and Intrinsic Motivation on Employee Knowledge Sharing Intentions," J. of Information Science, vol. 33, no. 2, 2007, pp. 135-149. https://doi.org/10.1177/0165551506068174
  17. D. Kwak, "The Effect Relationship between SNS Tourism Information Service Quality and Information Sharing Intention," J. of Korea Institute & Electronic Communication Sciences, vol. 11, no. 2, 2016, pp. 229-235. https://doi.org/10.13067/JKIECS.2016.11.2.229