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The Effects of AR(Augmented Reality) Contents on User's Learning : A Case Study of Car manual Using Digital Contents

증강현실기술(AR) 콘텐츠가 사용자의 학습적 효과에 미치는 영향: 자동차 매뉴얼 디지털콘텐츠 제작을 중심으로

  • Won, Jong-Seo ((MOT) Management of Technology, Yonsei University Graduates School) ;
  • Choi, Sung-Ho ((MOT) Management of Technology, Yonsei University Graduates School)
  • 원종서 (연세대학교 기술경영학협동과정) ;
  • 최성호 (연세대학교 기술경영학협동과정)
  • Received : 2016.12.05
  • Accepted : 2017.02.25
  • Published : 2017.02.28

Abstract

The purpose of this study is to find out the effects of AR digital contents on user learning context. More and more companies using digital contents for their products. Especially, some companies using AR (Augmented Reality) digital contents as a manual of their car. This Application affords diverse information to customers who want to know usage of its interface. Using this application, the study shows the effects of using AR digital contents on user's absorption, physical presence, immersion.

IT기술과 디바이스를 결합한 디지털콘텐츠 제작은 기존 서비스 제공방식의 혁신과 새로운 커뮤니케이션 수단으로 다양하게 활용되고 있다. 본 연구는 자동차 회사에서 신차 구매 시 고객들에게 제공되는 종이형태 자동차 사용 매뉴얼을 태블릿PC에 디지털콘텐츠를 비교하여, 증강현실로 이루어진 콘텐츠가 사용자 학습에 미치는 효과를 규명하고자 한다. 이를 위해 3D 증강현실 기술을 국내 자동차 업계 최초로 적용하여 실제 차량 내 다양한 버튼 및 기능들을 앱에서 구현해 볼 수 있는 K9 매뉴얼앱을 분석하였다. 이를 바탕으로 증강현실 콘텐츠의 적용으로 다양한 학습의 상황에서 가상현실의 적용이 학습에 도움을 줄 수 있음을 시사한다.

Keywords

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