Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Effects of Internal Marketing Factors to Job Satisfaction, Emotional Labor, and Organizational Commitment of the Elderly Care Facility Employee

노인요양시설 종사자들의 내부마케팅 요인이 직무만족, 감정노동 및 조직몰입에 미치는 영향에 관한 연구

  • Lee, Jae-Sun (Dept. of Business Administration, Kumoh National Institute of Technology) ;
  • Lee, Seung-Hee (Dept. of Business Administration, Kumoh National Institute of Technology)
  • 이재선 (금오공과대학교 경영학과 마케팅전공) ;
  • 이승희 (금오공과대학교 경영학과)
  • Received : 2017.03.04
  • Accepted : 2017.04.20
  • Published : 2017.04.28
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Abstract

The purpose of this study is to analyze the effects of internal marketing factors on organizational commitment and emotional labor in the elderly Care Worker. The data are collected through structured questionnaires. The Subjects of the final analysis is 191 persons working in the elderly care facilities in Gyeongnam and Gyeongbuk provinces. Hypothesis testing of the research model is performed using AMOS 18.0. The main results of this study are as follows. Internal marketing factors influenced only internal communication and management support for job satisfaction, internal support for managerial support for emotional labor, internal communication and management support for organizational commitment. The results of this study suggest that in order to enhance the organizational commitment of long-term care workers, it is important not to strengthen internal marketing capacity but to increase job performance first, and secondly, to improve job performance, It is necessary to establish a more diversified research on the variables of service quality of job satisfaction and emotional labor.

본 연구의 목적은 노인요양시설 종사자들을 대상으로 내부마케팅요인이 조직 구성원의 직무만족, 감정노동과 조직몰입에 미치는 영향을 분석하는 것이다. 구조화된 설문조사를 통해 자료를 수집 하였으며, 최종분석 대상자는 경남지역과 경북지역의 노인요양시설에 근무하는 191명이고 연구모형의 가설검증은 AMOS 18.0을 이용하여 경로분석을 시행하였다. 본 연구의 주요 결과는 다음과 같다. 내부마케팅 요인이 직무만족에는 내부커뮤니케이션, 경영자지원만 영향을 미쳤으며, 감정노동에는 경영자지원만, 조직몰입에는 내부커뮤니케이션과 경영자지원이 영향을 미치는 걸로 나타났다. 본 연구결과의 시사는 장기요양시설 종사자들의 조직몰입 성과를 높이기 위해서는 바로 내부마케팅 역량 강화가 아니라 1차적으로 직무성과를 높여야 하며, 2차적으로 직무성과를 높이기 위해서는 종사자들의 직무만족과 감정노동에 대한 서비스 질의 변인을 좀 더 다양화한 연구가 필요하다.

Keywords

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