Journal of Korea Society of Industrial Information Systems (한국산업정보학회논문지)

Korea Society of Industrial Information Systems (한국산업정보학회)
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An Influence of Small Business Market Orientation and Learning Orientation impact on Corporate Performance-Focusing on mediating effect of Organization Commitment

소상공인 및 소기업의 시장지향성과 학습지향성이 기업성과에 미치는 영향 - 조직 몰입의 매개효과 중심으로

  • 윤민진 (호서대학교 벤처대학원 정보경영학과) ;
  • 전인오 (호서대학교 벤처대학원 정보경영학과)
  • Received : 2017.03.13
  • Accepted : 2017.04.02
  • Published : 2017.04.30
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Abstract

In This Study, we Analyze how the Market Orientation and Learning Orientation that can be Regarded as the Two core Factors of Small Business, Necessary for Companies to Grow Continuously Influence on Corporate Performance. This is an Empirical Study on the Influence of them. Small Companies have a Greater Impact on the Survival and Growth of Organization Commitment I Experienced that. In this Study, we Focused on the Mediating Effect of Organization Commitment when the Company's Market Orientation and Learning Orientation Influenced on the Corporate Performance as a Differentiated Element of Research. Research results have Revealed that Surprisingly, Small Companies Market Orientation and Influence on Corporate Performance. This is an Empirical Study on the Influence of them. Small Companies have a Greater Impact on the Survival and Growth of Organization Commitment I Experienced that. In this Study, we Focused on the Mediating effect of Organization Commitment when the Company's Market Orientation and Learning Orientation Influenced on the Corporate Performance as a Differentiated Element of Research. Research results have Revealed that Surprisingly, Small Companies Market Orientation and Learning Orientation had a Significant Influence on Corporate Performance. It was also Verified that Organization Commitment had Partially Mediated Effects. In Conclusion, as a Prerequisite for Small Enterprises to grow, we have to Create Market Oriented and Learning Oriented Organization and at the same time we should Strive to Ensure that all Organization Members have Attachment Relationships with their Organization. It is Understood that it must be. The Results of these Studies will be Helpful for not only Individuals who Prepare for Founding and Founded but also Start-up Related Officials.

본 연구는 소상공인기업 및 소기업을 대상으로 기업이 지속적으로 성장하기 위해 필요한 두 핵심요인인 시장지향성과 학습지향성이 기업의 성과에 어떠한 영향을 미치는 지를 실증연구 하였다. 또한 소상공인기업 및 소기업과 같은 작은 기업일수록 구성원들의 조직몰입이 기업의 성과에 많은 영향을 미칠 것으로 판단, 이에 본 연구에서는 연구의 차별화된 요소로 기업의 시장지향성과 학습지향성이 기업의 성과에 미치는 영향에서 조직몰입의 매개효과를 중점적으로 살펴보았다. 연구결과, 작은 기업에서도 시장지향성과 학습지향성은 기업의 성과에 중요한 영향을 있음을 밝혀내었다. 조직몰입이 부분적으로 매개효과를 보이는 것으로도 검증되었다. 결론적으로 작은 기업이 성장하기 위한 전제조건으로 기업이 시장지향성과 학습지향적인 조직을 만들어 나가야 함과 동시에 모든 조직원이 조직에 대한 애착관계를 가질 수 있도록 노력해야 한다는 것을 알 수 있다. 이러한 연구 결과는 창업을 준비하는 개인과 기존의 창업자뿐만 아니라 창업관련 담당자들에게도 기초자료로서 도움을 줄 것으로 예상된다.

Keywords

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