Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
권호 표지
DOI QR코드

DOI QR Code

The Convergence Impact of Dental information Searching in Socioeconomic characteristics

사회경제학적특성이 치과정보탐색에 미치는 융합적 요인

  • Published : 2017.06.28
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to investigate information source of the choice of select dental medical institution and the relationship between socioeconomic characteristics and information searching pattern. This study was conducted for residents adults and teens living in Gwangju and rural communities of Jellanam-do province including. The study shows that 61.0 % of the information of selecting dental medical institutes had been introduced by the acquaintance and the rest of the information(37.0%) had been gotten from the internet. The purpose of this study is to develop an information search method that can influence the choice of medical consumers in dental clinics, and to establish a new dental clinic management strategy based on this research. Plus, we want to develop an information search source that can have a convergence effect on the selection of medical consumers in dental medical institutions.

본 연구는 의료소비자인 환자가 치과의 이용과 관련하여 정보탐색 행태를 조사하고 치과의료기관 선택을 위해 탐색한 정보원이 무엇이며, 사회경제학적인 특성과 정보탐색 행태와의 연관성을 파악하기 위해 광주광역시인 중소도시와 전라남도내의 읍면지역에 거주하는 10대 이상의 주민을 대상으로 연구하였다. 정보습득경로는 지인의 소개가 61.0%, 인터넷 정보이용이 37.0%로 조사되었고, 사전정보습득여부에서 성, 연령, 학력, 직업에서 유의미한 차이가 있었으며(p<0.000), 성별, 연령, 최근치과방문에서 사전정보의 의료소비자 만족성에서 유의미한 차이를 보였다(p<0.05). 인터넷정보 이용에서는 성별, 연령, 학력, 직업, 거주지에서 유의미한 차이를 보였다(p<0.001). 그리고 성별, 연령, 직업에서 사전정보탐색이 치료에 미치는 영향에 유의미한 차이가 있는 것으로 분석되었다(p<0.001). 본 연구를 통해 치과 의료기관에서 의료소비자의 선택에 융합적인 영향을 미칠 수 있는 정보탐색원을 개발하고자 하며, 이 연구를 기초로 한 새로운 치과병의원 경영전략을 마련하고 환자가 만족하는 양질의 서비스를 제공하도록 하는 노력이 필요할 것이다.

Keywords

References

  1. S. H .Dal, "Health Care System Navigation", Seoul: Hanhakmonhwasa, pp. 1-30, 2005.
  2. Uo-Hyun Cho, Sun Hee Lee, Hae Jong Lee, Gi Hong Jun, "Medical Service Marketing", Seoul: Toeseoldang, pp. 20, 1999.
  3. K. O. Heo, "An analysis of consumers' information activity: based on search, production, used of consumer information", Consumer policy study", Vol. 9, No. 2, pp. 1-17, 2013.
  4. D. J. Lee, Nak-Hwan Choi, Quan Yue Shun, "The influencing Role of person Impersonal information source on the external information search effort and the outcome and satisfaction", Journal of business administration, Vol. 35, pp. 131-156, 2003.
  5. J. H. Woo, Tae-Ryun Chun, Jung-Uk Kim, Chong-chul Kim. "A study on the distribution of parental construction on the website of korea academy of pediatric dentistry and the direction of improvement", J of the korean academy of pediatric dentistry", Vol. 33, No. 4, pp. 699-703. 2006.
  6. Y. Peter, "Your guide to E-Health:third millennium medicine on the Internet", Seoul: Chungmoonkak, 2002.
  7. K. H. Kim, "A study on the analysis of consumer convergence preferences for healthcare information service in social media", J of korea convergence society. Vol. 7, No. 5, pp. 181-188, 2016. https://doi.org/10.15207/JKCS.2016.7.5.181
  8. http://www.mediworld.co.kr/news/atricleview.html?idxno=23881
  9. J. S. George, "The economics of information political economy", Vol. 69, pp. 213-225, 1961. https://doi.org/10.1086/258464
  10. M. Glassman, M. Glassman, "NA Marketing analysis of physician selection and patient satisfaction", J Health Care Mart, Vol. 1, No. 4, pp. 96-118, 1981.
  11. E. H. Go, "A study on the purchase decision process of health care service", Mater's thesis, University of Sookmyung Women's, 1990.
  12. Y. M. Chae, S. H. Lee, U. H. Cho, "Information searching behavior of Health care consumers by sociomegraphic characteristics", Journal Of Pre Med, Vol. 34, No. 4, pp. 389-398, 2001.
  13. J. H. Park, "Medical marketing", Seoul: Hong, pp. 51-62, 2000.
  14. H. J. Choi, "Information searching behavior and factors affecting dental institutions", Master's thesis, University of Inje, 2004.
  15. E. K. Go, S. L. Lee, J. H. Choi, "Analysis of selection criteria for a dental clinic and satisfaction", Journal Korean Academy of dental Hygiene, Vol. 13, No. 1, pp. 1-16, 2011.
  16. M. F. Karen, "Interance marketing : The influence of participation on positive word-of-mouth and referrals," Journal Of Service Marketing, Vol. 6, No. 4, pp. 5-14, 1993. https://doi.org/10.1108/08876049210037113
  17. E. Y. Bae, "An Extimation of the information cost at primary care level", Master's thesis, University of Seoul, 1995.
  18. Y. M. Chae "The effects of information searching behavior on consumer satisfaction and loyalty", Master's thesis, Ewha Women's University, 2009.
  19. H. S. Bark, G. O. Kim, "A study on consumer behavior by the human ecological approach-with special attention to housing prepurchasing behavior", J Korean Home Management", Vol. 6, No. 1, pp. 95-116, 1998.
  20. C. Shuang, K. R. Lee, S. J. Lee, "Study on chinese repurchase intention of group-buying social commerce", Vol. 8, No. 2, pp. 169-181, 2017. https://doi.org/10.15207/JKCS.2017.8.2.169
  21. Y. J. Jung, "Dental health service patient satisfaction analysis", J of the korea Academia-Industrial", Vol. 14, No. 12, pp. 6395-6402, 2013. https://doi.org/10.5762/KAIS.2013.14.12.6395
  22. S. L. Kim, "Study of consumer information search and satisfaction in e-commerce", Master's thesis, University of Ehwa Women's, 2002.
  23. Y. S. Sohn, K. H. Ah, "New product adoptation Model Incorporating the effect of word of mouth and advertising", A Micromodeling Approach, Vol. 12, No. 1, pp. 157-181, 1997.
  24. I. O. Kim "Usefulness of internet searching and satisfaction of consumer about Internet shopping by 20s and 30s", Master's thesis, University of Sookmyung Women's, 2003.
  25. D. L. Jin, "The study on the effect of medical service quality on service quality, customer satisfaction and behavioral intention", Master's thesis, University of KyungHee, 2015.
  26. K. E. Lee, Y. H. Yom S. S, Kim J. H. Han, "Gender differences in oral health literacy related factors among elderly people", J K Acad Community Health Nurs, Vol. 25, No. 1, pp. 54-64, 2014. https://doi.org/10.12799/jkachn.2014.25.1.54
  27. "The results health literacy of america's adults results from the 2003 national assessment of adult literacy", washington DC, US Department Education, p76, 2006.
  28. H. S. Choi, "Impact of Information Search on the Choice of Dental Institution", Journal of Dental Hygiene Service, Vol. 9, No. 5, pp. 587-592, 2009.
  29. I. K. Kim, I. O Jeon, "Social media and itsimpact on management performance and recognition: focusing on social media utilization of senior corporate", Journal of digital Convergence, Vol. 13, No. 10, pp. 195-207, 2015. https://doi.org/10.14400/JDC.2015.13.10.195