Journal of Broadcast Engineering (방송공학회논문지)

The Korean Institute of Broadcast and Media Engineers (한국방송∙미디어공학회)
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Method of inserting In-program Ads in Hybrid Broadcasting Environment based on MMT

MMT 기반 하이브리드 방송 환경에서의 중간 광고 삽입 방안

  • Kang, Dongjin (Department of Electrics and Radio Engineering, Kyunghee University) ;
  • Kang, Jeonho (Department of Electrics and Radio Engineering, Kyunghee University) ;
  • Kim, Kyuheon (Department of Electrics and Radio Engineering, Kyunghee University)
  • 강동진 (경희대학교 전자전파공학과) ;
  • 강전호 (경희대학교 전자전파공학과) ;
  • 김규헌 (경희대학교 전자전파공학과)
  • Received : 2017.04.06
  • Accepted : 2017.07.05
  • Published : 2017.07.30
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Abstract

As network technology evolves fast, media contents of particular countries are being consumed in not only the countries but also other countries around the world. Like this, in case that a particular media content is consumed in various country, method for inserting or replacing in-program ads which are appropriate to national/regional environment seems needed. For this, this paper proposes measures to insert in-program ads on hybrid broadcast environment based on MMT, next generation broadcasting standard. This paper analyzed structure of MMT, designed a system for verifying the proposed system and showed the result of experiment.

네트워크 기술이 발달함에 따라, 한류 등 특정 나라의 미디어 콘텐츠가 해당 나라뿐 아니라 세계적으로 소비되고 있다. 이와 같이, 동일한 콘텐츠가 다양한 국가의 방송환경에서 소비되는 경우, 방송되는 국가 및 지역적 환경 등에 적합한 중간 광고의 삽입 및 대체방안이 필요할 것으로 보인다. 이에 본 논문에서는 ATSC 3.0에서 차세대 방송표준으로 채택한 MMT를 기반으로 하여 하이브리드 방송 환경에서의 중간 광고 삽입 방안을 제안하였다. 제안한 방안은 MMT의 MPT message 및 MMT-CI를 이용하여 시그널링을 전달하고, 이에 따라 광고 데이터를 전송하는 방식으로 중간 광고를 삽입하는 것이다. 이를 검증하기 위해 본 논문에서는 MMT의 구조를 분석하고, 제안한 방안 검증 시스템을 설계하여 실험결과를 통해 제안한 중간 광고 삽입 방안을 검증하였다.

Keywords

References

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