Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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A Study on the Effect of Pro-Environmental Consumers on Environmental Education Utilizing Value-Attitude-Behavior Model

가치-태도-행동모델(VAB)을 활용한 친환경 소비자의 환경교육의 조절효과 연구

  • Hwang, Youn-Sung (Industry-University Cooperation Foundation, Hanbat National University) ;
  • Seo, Yong-Mo (Dept. of Humanities and Social Science, U1 University)
  • 황윤성 (한밭대학교 산학협력단) ;
  • 서용모 (유원대학교 교양융합학부)
  • Received : 2017.05.07
  • Accepted : 2017.07.20
  • Published : 2017.07.28
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Abstract

This empirical study is to verify the moderating effects of environmental education on pro-environmental consumers. For this purpose, we used Value-Attitude-Behaviro Model(VAB). In addition, as an environmental education method, the environmental education method using 7 environmental movies by the multimedia with excellent learning effect in order to increase the interest and educational commitment of the learners was utilized. A total of 116 subjects were divided into experimental group and control group, and the experiment was designed based on Pretest-Posttest Control Group Design to grasp the effect of environmental education after conducting environmental education to the experiment group. The results of the analysis showed that environmental education had no effect on environmental values but it had a positive effect on improving the attitude and the pro-environmental behavior. This study proved that the sustainable environmental education could form pro-environmental behavior, even though the environmental sense of values had not been formed in adolescence, and furthermore, the earlier researches had been mainly focused on the effect of the environmental education for the adolescent.

본 연구는 친환경소비자에 대한 환경교육의 조절효과를 실증적으로 검증하고자 하였다. 이를 위해 친환경 행동의 대표적연 연구모형중 하나인 가치-태도-행동모델(VAB, Value-Attitude-Behavior Model)을 활용하였다. 또한, 환경교육방법으로는 학습효과가 뛰어난 멀티미디어를 활용하여 학습자의 환경에 대한 흥미 및 교육 몰입도를 높이기 위해 총 7편의 환경영화를 활용한 환경교육 방법을 활용하였다. 총 116명의 대상을 실험집단과 통제집단으로 나누어 실험집단에게 환경교육을 실시한 후 환경교육의 효과를 파악하기 위해 사전-사후 검사 통제집단 설계에 기초하여 실험 설계하였다. 연구 결과에 따르면 환경교육은 환경에 대한 가치관에 영향을 미치지 못했으나 태도와 친환경 행동을 향상시키는데 긍정적인 영향을 미쳤음을 알 수 있었다. 이러한 연구결과를 통해 비록, 청소년기에 친환경에 대한 가치관이 형성되지 않더라도 지속적인 환경교육을 실시할 경우 친환경적인 행동을 형성시킬 수 있음을 입증했다는 점과 기존의 환경교육의 효과에 대한 연구가 주로 청소년을 대상으로 진행된 반면, 본 연구는 대학생을 대상으로 환경교육의 효과를 확인했다는 점에서 연구의 의의를 찾을 수 있었다.

Keywords

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